Cranford Orthodontics

Cranford Orthodontics is a leading orthodontist practice in Cranford, New Jersey, serving patients of all ages with advanced, personalized care. Specializing in Invisalign, braces, and clear aligners, the practice offers a full range of treatments including Invisalign Teen, Invisalign First, metal braces, self-ligating brackets, WildSmiles designer braces, gold braces, lingual braces, and ceramic braces. With over 40 years of trusted service, Cranford Orthodontics has built a reputation for excellence in orthodontic care across Cranford, Westfield, Linden, and surrounding communities. The practice is a Diamond Plus Invisalign Provider and a Blue Diamond Elite Provider, placing it among the top 1% of Invisalign doctors nationwide. It holds a 5.00 rating based on patient reviews, reflecting consistent high satisfaction.

The practice is led by board-certified orthodontists Dr. Scott Gersch and Dr. Ilona Rossignol, both Diplomates of the American Board of Orthodontics. Dr. Gersch, a second-generation orthodontist, purchased the practice in 2005 and has expanded its reach as one of the largest Invisalign providers in New Jersey. Dr. Rossignol, an Ivy League-trained specialist with a dual DMD/MPH degree from Harvard and a Master of Science from Columbia University, brings extensive academic and clinical expertise. The team emphasizes a family-friendly, high-tech environment using iTero digital impressions and fully digital treatment planning to ensure efficient, comfortable, and precise outcomes. Evening and Saturday appointments are available, and the practice works with nearly all insurance providers, submitting paperwork on behalf of patients.

Cranford Orthodontics is located at 118 North Ave West in the Cranford Professional Building, adjacent to the Citgo Station. The office features free parking and a welcoming atmosphere designed to make every visit positive. The practice’s strong online presence, including a well-structured website and consistent business information across platforms, ensures easy access and visibility for new patients. Its reputation for clinical excellence, technological innovation, and patient-centered service continues to solidify its standing as a trusted leader in orthodontic care within the Cranford community.