Thompson Sporting Goods of Clark

Sporting Goods Store Clark, NJ
46 / 100

BizScore

How we score
31
AI Visibility
13
AI Ready
—
AI Agent ReadinessNot audited yet
61
SEO Performance
100
Freshness
90
Google Rating
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Contact Information

Location

About Thompson Sporting Goods of Clark

Thompson Sporting Goods is a sporting goods store in Clark, NJ. The business provides athletic equipment, uniforms, and accessories for various sports, including lacrosse, baseball, softball, football, basketball, soccer, volleyball, wrestling, hockey, skating, and field hockey. They serve local high school and grade school sports programs, coaches, and parents. The store is a large lacrosse dealership and maintains a 4.50 rating.

Established in March of 1988, this family business includes managing partners Keith Thompson and Jill Morris. The store offers custom screen printing, embroidery, and numbering, all of which are performed on premises to ensure quality workmanship and quick turnaround. Their offerings include custom imprinted jackets, t-shirts, hats, and bags, as well as specialized services such as re-lacing mitts. Additionally, they operate online team stores that allow local athletic programs to purchase players' gear and supplies efficiently.

Thompson Sporting Goods is located on Morris Ave.

The business maintains well-documented information available online and features a website that search engines can read cleanly.

With a wide selection of equipment for every level of play, Thompson Sporting Goods serves as a reliable resource for athletic needs in Clark.

Score Summary

BizScoreAI scanned the website thompsonsportinggoods.net on June 25, 2026. Thompson Sporting Goods of Clark has a BizScore of 46 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility31 out of 100
  • SEO61 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 69, Technical 44, Performance 76, Content 54.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Content Too Thin (failed), Q&A Content (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Thompson Sporting Goods of Clark

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
43/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Structured Data
Content Too Thin
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

61 /100
On-Page
69/100
Technical
44/100
Performance
76/100
Content
54/100

Ways to improve this score

Improve Technical
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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