63 / 100

BizScore

How we score
44
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
80
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Pets Choice

Pets Choice is a pet store in Merrimack, NH. Serving the local community and surrounding areas, they provide a wide variety of supplies for dogs, cats, small pets, and birds. Their specialized offerings include frozen raw dog food, freeze-dried options, premium kibbles, natural cat food, and nutritional supplements. The store also provides professional pet grooming, a self-service dog wash, and nutritional counseling to support the physical and emotional well-being of animals.

The business was founded in 1991 by Maddie and Ron, who were inspired to focus on high-quality nutrition after their dog, Kodiak, was diagnosed with pancreatic disease. After years of helping thousands of animals, the ownership transitioned to Joe and Teresa in 2008. Pets Choice emphasizes wholesome, natural foods and treats, as well as enrichment activities designed to keep pets healthy throughout their lives. Their inventory includes various premium brands and products intended to help manage food allergies or specific health conditions.

Located on Daniel Webster Highway, the shop is a short distance from Abbie Griffin Park, Watson Park, and the Merrimack District Court. It is also situated near the Merrimack Town Hall and the local fire department.

Pets Choice is highly regarded by the community, earning a 4.9 rating from 223 trusted five-star reviews. They are known for their friendly staff and their commitment to providing a comprehensive selection of pet accessories and supplies.

As a locally-owned destination for pet wellness, Pets Choice remains a dedicated resource for healthy nutrition and care in Merrimack.

Score Summary

BizScoreAI scanned the website petschoicenh.com on July 19, 2026. Pets Choice has a BizScore of 63 out of 100.

  • AI Visibility44 out of 100
  • SEO80 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 77, Technical 81, Performance 75, Content 88.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, LocalBusiness Schema, Hyperlocal Targeting, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Pets Choice

AI Visibility Score

How visible is this business to AI-powered search engines

44 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

80 /100
On-Page
77/100
Technical
81/100
Performance
75/100
Content
88/100

Ways to improve this score

Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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