70 / 100

BizScore

How we score
54
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
83
SEO Performance
—
Freshness
80
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Cross Insurance of Manchester

Cross Insurance is an insurance agent in Manchester, New Hampshire. The agency provides a wide range of personal and commercial insurance solutions, including auto, home, renters, life, and umbrella insurance, as well as specialized coverage for boats, motorcycles, ATVs, RVs, and snowmobiles. For businesses, they offer commercial property, commercial auto and trucking, general liability, cyber, and workers’ compensation insurance. Serving Manchester, Merrimack, Nashua, Derry, and various other New Hampshire towns, the agency holds a 4.00 rating.

This family-owned agency was established in 1954 and has grown into one of New England’s largest independent insurance intermediaries. With over 70 years of experience, the organization manages over 40 branches throughout the Northeast and employs more than 1,200 people. The team works with dozens of insurance carriers, ranging from local providers to national names, to help clients find coverage that fits their specific budgets and needs. Their expertise extends to specialized industries such as healthcare, construction, and clean energy.

The Manchester office is located in the downtown area off of Elm Street, situated near the Merrimack River.

The business maintains thorough, well-documented information online and utilizes a well-optimized website that is easily read by search engines.

Cross Insurance provides dependable, personalized insurance options for individuals, families, and businesses throughout Manchester and the surrounding New Hampshire communities.

Services:

  • Commercial Auto & Trucking Insurance
  • Commercial Insurance
  • Commercial Property Insurance
  • Cyber Insurance
  • Employee Benefits
  • General Liability Insurance
  • Personal Insurance
  • Professional Liability Insurance

Score Summary

BizScoreAI scanned the website crossagency.com on June 18, 2026. Cross Insurance of Manchester has a BizScore of 70 out of 100.

  • AI Visibility54 out of 100
  • SEO83 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 93, Technical 92, Performance 82, Content 65.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Cross Insurance of Manchester

AI Visibility Score

How visible is this business to AI-powered search engines

54 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
73/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt
FAQPage Schema Missing
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
93/100
Technical
92/100
Performance
82/100
Content
65/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business