HBL Insurance (HBL Group LLC)

Insurance Agent Dover, NH
48 / 100

BizScore

How we score
26
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
66
SEO Performance
—
Freshness
100
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About HBL Insurance (HBL Group LLC)

HBL Insurance (HBL Group LLC) is an insurance agent in Dover, NH, located at 333 Central Ave Ste 306. The agency provides quotes and coverage for a wide range of personal and commercial needs, including auto, home, renters, mobile home, high value home, flood, life, pet, recreational vehicle, and yacht and boat insurance. For businesses, they offer builders risk, business owners policy, commercial auto, general liability, workers’ compensation, and special event insurance. Founded in 2012, the firm is a proud member of the North American Insurance Alliance and serves clients across New Hampshire, Maine, Massachusetts, Connecticut, Rhode Island, Vermont, North Carolina, and Florida. The team maintains additional locations in Portsmouth, NH, and Waterville, ME, and operates with a focus on personal service, clear guidance, and thoughtful recommendations.

Jeremy Lovett serves as the founder and president, leading a team that includes vice presidents for operations, sales, and talent and marketing. The staff features senior insurance advisors and insurance advisors such as Judie Dionne, Celina Stone, Matthew Carney, Karen Zerveskes, Sydney Baston, Alejandra Lopez, and Ryan Bubar, along with First Impressions staff Cindy Lovett Brown. The agency emphasizes a community-rooted approach, with team members actively involved in local nonprofits, chamber leadership, and youth sports. They prioritize helping clients make informed decisions about protecting their homes, businesses, and livelihoods, offering personalized care and efficient navigation of coverage options.

The business holds a 5.00 rating based on customer reviews, reflecting a reputation for accessible, friendly, and efficient service. Clients highlight the team’s patience, clear explanations of policy options, and dedication to finding the best rates, often noting the personalized care that distinguishes their experience from direct-to-consumer providers. Staff members are frequently praised for their approachability and ability to simplify the insurance process for both new and long-term clients.

HBL Insurance (HBL Group LLC) brings a personalized, community-rooted approach to insurance in Dover, NH, helping residents and business owners protect what matters most with clear guidance and competitive rates.

Located on Central Avenue in Dover, NH, the business is situated near Washington Street and the Office of Senator Jeanne Shaheen. It is also close to local landmarks such as Fish Ladder Park, the Rotary Arts Pavillion, and the Cochecho River.

BizScoreAI gives HBL Insurance a Technical score of 93 out of 100, ensuring the website is secure and readable for search engines. A Discoverability score of 75 out of 100 means AI crawlers can access every page, allowing AI assistants to recommend the business.

Score Summary

BizScoreAI scanned the website hblins.com on August 21, 2026. HBL Insurance (HBL Group LLC) has a BizScore of 48 out of 100.

  • AI Visibility26 out of 100
  • SEO66 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 62, Technical 93, Performance 67, Content 40.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Hyperlocal Targeting, XML Sitemap.

Areas to improve: 14 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact HBL Insurance (HBL Group LLC)

AI Visibility Score

How visible is this business to AI-powered search engines

26 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
43/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
62/100
Technical
93/100
Performance
67/100
Content
40/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business