Joe Morten & Son Inc.

Insurance Agent South Sioux City, NE
67 / 100

BizScore

How we score
52
AI Visibility
65
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
100
Freshness
94
Google Rating
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Contact Information

Location

About Joe Morten & Son Inc.

Joe Morten & Son Inc. is an Insurance Agent in South Sioux City, NE, located at 1309 W 29th St. The agency specializes in commercial trucking insurance, serving drivers, owner-operators, and motor carriers with a focus on protecting trucks and entire trucking operations. Since 1936, the company has provided insurance products tailored to the trucking industry, including Commercial Auto Liability, Physical Damage, Cargo, General Liability, Workers’ Compensation, and Excess coverage. They also offer specialized policies for bulk commodity carriers, freight brokers, and owner-operators, alongside authority services for DOT and MC numbers. The business operates as the largest agency for Great West Casualty Company and maintains a national presence with service locations in Phoenix, Arizona; Littleton, Colorado; Nampa, Idaho; Willowbrook, Illinois; Urbandale, Iowa; Grand Island, Nebraska; Wilsonville, Oregon; Knoxville, Tennessee; and Arlington, Texas.

Joe Morten & Son Inc. began as a one-man business in South Sioux City, founded by Joseph A. Morten to help truckers navigate new state and federal regulations. Within twenty years, the agency helped establish Great West Casualty Company, which handles underwriting and claims, while Joe Morten & Son focused on direct client service. Today, the agency represents over 9,000 customers across 46 states. The team includes risk management specialists Tina Jensen and Larry Barton, who bring more than 40 years of combined experience in safety education, regulatory compliance, and loss prevention.

The agency distinguishes itself with Top G.E.A.R., an operational improvement program that uses industry benchmarks and analytics to build long-term safety and loss prevention strategies. This risk management support includes audits of driver and vehicle files, FMCSA and OSHA compliance training, and customized educational sessions for management and drivers. The agency also provides authority services such as biennial DOT updates, process agent acquisition, and access to discounts for fuel, tires, and lodging, with no extra fees for the first year on follow-up services.

The business holds a 4.70 rating from its customers, reflecting its established reputation and the positive experiences shared by those who have reviewed its services.

Joe Morten & Son Inc. combines decades of specialized trucking insurance expertise with comprehensive risk management tools to protect commercial fleets in South Sioux City and across the country.

BizScoreAI awarded Joe Morten & Son Inc. a technical score of 95 out of 100, ensuring the website is secure and easily readable by search engines. The agency also achieved a content quality score of 75 out of 100, providing clear answers that AI assistants can directly quote. In South Sioux City, the business ranks number 3 of 4 Insurance Agent businesses that BizScoreAI has scored.

Score Summary

BizScoreAI scanned the website joemorten.com on July 22, 2026. Joe Morten & Son Inc. has a BizScore of 67 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility52 out of 100
  • SEO77 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 23 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 91, Technical 99, Performance 65, Content 53.

Strengths: 9 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Local Multimedia, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Joe Morten & Son Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

52 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
77/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
91/100
Technical
99/100
Performance
65/100
Content
53/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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