72 / 100

BizScore

How we score
52
AI Visibility
72
AI Ready
—
AI Agent ReadinessNot audited yet
86
SEO Performance
80
Freshness
98
Google Rating
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Contact Information

Location

About White Castle Roofing

White Castle Roofing is a roofing contractor in Omaha, NE. The company operates as a full-service Midwest roofing provider, handling residential, commercial, and metal roofing systems. Services range from minor repairs and storm damage inspections to full roof replacements and large-scale commercial installations, including flat roofs and TPO systems. The Omaha location serves as a secondary office opened in 2012 to support the growing customer base in the region, while the company was founded in 1985. White Castle Roofing holds a 4.90 rating based on 330 reviews, reflecting a strong local reputation and an established track record built on a large base of customer feedback.

The company emphasizes craftsmanship and durability, using premium materials and proven techniques for both homes and businesses. Residential services cover single-family homes, while commercial teams handle large square footage with minimal disruption to operations. The business also offers metal roofing installations for long-lasting, energy-efficient solutions and provides a product called GoNano to extend and protect roof life. White Castle Roofing extends a complimentary, no-obligation roof inspection to assess the current state of a property. The leadership team includes Mike Hansen, who started the company, and his son Dane Hansen, who serves as CEO. Other key personnel include Jake Hansen as COO, Zach Clarke as VP of Service Operations, and Dustin Williams as VP of Commercial Projects. The staff includes various project managers, superintendents, and service directors, with many employees having long tenure with the company.

The Omaha office is located at 15013 Industrial Rd. It sits about a mile from West Papio Trail, a nearby park, and is close to the West Papio Creek and West Papillion Creek. The site is also near West Center Road, which is about a quarter of a mile away.

White Castle Roofing stands among the strongest roofing contractors in the Omaha area, supported by four decades of experience and a consistent record of high customer satisfaction. The company has been in business for over 40 years, having re-roofed thousands of homes and worked across multiple states. This longevity and volume of work reflect a deep commitment to quality and reliability in the Midwest roofing market.

White Castle Roofing combines extensive experience with a dedicated local team to provide reliable roofing solutions in Omaha, NE.

Score Summary

BizScoreAI scanned the website whitecastleroofing.com on June 8, 2026. White Castle Roofing has a BizScore of 72 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility52 out of 100
  • SEO86 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 91, Technical 90, Performance 90, Content 73.

Strengths: 7 checks passed. AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 4 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact White Castle Roofing

AI Visibility Score

How visible is this business to AI-powered search engines

52 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
100/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

86 /100
On-Page
91/100
Technical
90/100
Performance
90/100
Content
73/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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