Heartland Optical of Lincoln

Heartland Optical is an optometrist in Lincoln, NE, located at 1012 N 27th St. The practice provides comprehensive eye exams and features an on-site lens laboratory for lens creation. Their services include a variety of eyewear such as eyeglasses, sunglasses, and safety glasses. They offer several lens types, including single vision, bifocal, trifocal, and progressive no-line bifocals. The lab utilizes materials such as polycarbonate, plastics, trivex, and high index lenses.

The business was established when Dr. Ron Conrad and other optometrists purchased a wholesale optical laboratory in the early 1980s. Casey Conrad joined the team in 1994, and Tom Conrad joined ten years later. The practice includes a staff of opticians with over 150 years of combined experience. In addition to the Lincoln location, the practice opened a second location in Grand Island in January of 2016.

Heartland Optical delivers superior patient care through comprehensive eye exams and on-site lens creation in their state-of-the-art laboratory. Their most advanced product, progressive lenses, are digitally designed for each patient to provide clarity at all distances. The lab team uses a combination of the best lens material and updated technology to carefully craft every pair of prescription lenses. Polycarbonate lenses are the most impact-resistant lenses available and are recommended by Heartland Optical. They also carry Avulux lenses, which filter specific blue, amber, and red wavelengths linked to migraine-triggering light.

The business holds a 4.90 rating based on customer reviews and is known for a positive rating from the customers who have reviewed it.

Heartland Optical provides attentive vision care and custom lens solutions to patients in Lincoln and Grand Island.

Heartland Optical sits on N 27th St in Lincoln, just steps from the Elaine Hammer Bridge and a short walk from Bea Richmond Park.

BizScoreAI gives the business a Technical score of 97 out of 100, meaning the website is secure and easy for search engines to read without errors. The Content Quality score is 75 out of 100, showing the site clearly answers customer questions in a way AI assistants can quote. The business ranks number 3 of 10 Optometrist businesses that BizScoreAI has scored in Lincoln.