55 / 100

BizScore

How we score
38
AI Visibility
25
AI Ready
—
AI Agent ReadinessNot audited yet
71
SEO Performance
15
Freshness
100
Google Rating
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Contact Information

Location

About Swanson Murray Law, L.L.C

Swanson Murray Law, L.L.C is a lawyer in Kearney, NE. The firm provides legal representation to clients in Central Nebraska, with a practice focused on family law, business formation, estate planning, real estate transactions, and civil litigation. Specific services include handling divorce, legal separation, custody, parenting time, child support, spousal support, and contempt proceedings. The firm also assists with business entity formation, contracts, wills, trusts, purchase agreements, deeds, and contract disputes. Heather Swanson-Murray has served clients in the region for nearly 25 years. The practice holds a 5.00 rating based on customer reviews.

Heather Swanson-Murray grew up in Central Nebraska and considers the Kearney area one of the best places in the state to live. She is a graduate of the University of Nebraska at Kearney and the Louisiana State University Law Center. In addition to her legal practice, she serves as a Notary Public. The firm operates out of an office at 2029 Central Avenue, Kearney, NE 68845, and can be reached by telephone at 308-234-1966 or by email at [email protected].

The office is located on Central Ave, about a tenth of a mile from the Kearney Public Library and the Kearney Police Department and Buffalo County Sheriffs Offices. It sits within a short walk of the Kearney Fire Department, which is about two tenths of a mile away. The Museum of Nebraska Art is located about three tenths of a mile from the office, and West 25th Street runs about four tenths of a mile away.

The firm is known for providing dedicated representation in family and civil matters, a reputation supported by its perfect 5.00 rating from the customers who have reviewed it. With nearly 25 years of experience in Central Nebraska, Swanson Murray Law, L.L.C offers specialized legal counsel for individuals and businesses in the Kearney area.

Score Summary

BizScoreAI scanned the website swansonmurraylaw.com on July 22, 2026. Swanson Murray Law, L.L.C has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility38 out of 100
  • SEO71 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 65, Technical 99, Performance 94, Content 25.

Strengths: 5 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, XML Sitemap.

Areas to improve: 13 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Swanson Murray Law, L.L.C

AI Visibility Score

How visible is this business to AI-powered search engines

38 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
40/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
65/100
Technical
99/100
Performance
94/100
Content
25/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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