Run a free full auditTruWealth Financial is a financial planner in Williston, ND. The firm provides wealth management and retirement solutions, offering sophisticated financial strategies and insights to help clients achieve investment goals. They serve a diverse array of investor profiles, including entrepreneurs, business owners, high-net-worth families, and property and landowners. The firm maintains a 5.00 rating based on client reviews.
Founded in October 2013 by Brent Lee and Brion Norby, the firm operates with a mission to provide personalized planning through a thoughtful process. The team includes Jennifer Donais, a Certified Financial Planner professional who joined in 2015, and Shelbie Wideman. TruWealth Financial utilizes a combination of traditional integrity and state-of-the-art technology to conduct detailed analyses of financial situations, aiming to identify areas for improvement such as addressing inefficiencies or reducing unnecessary fees. The firm focuses on a comprehensive approach that encompasses wealth protection, wealth enhancement, and the complexities of tax and estate planning.
Located on Main Street in Williston, the office is situated about 0.1 miles from City Hall and the Williston train station. The business is also a short drive from the intersection of 1st Street West and West Broadway.
The business maintains well-documented information online, and their website is well-optimized for search engines to read clearly.
TruWealth Financial brings strategic expertise and a commitment to personalized financial well-being to the hardworking families and business owners of Williston.
BizScoreAI scanned the website truwealthfinancial.com on July 8, 2026. TruWealth Financial has a BizScore of 52 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 3 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 73, Technical 85, Performance 62, Content 68.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Rich Schema Types, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).
Browse: Businesses in Williston, ND · Financial Planner in North Dakota · Businesses in North Dakota
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