56 / 100

BizScore

How we score
37
AI Visibility
53
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Minot Automotive Company

Minot Automotive Company is an auto dealer in Minot, ND, located at 3615 S Broadway. The dealership stocks new models of Chrysler, Dodge, Jeep, Ram, and Toyota vehicles, alongside a large inventory of used cars. It serves customers in NW North Dakota through its sales floor, a service department, and an Express Lube center that handles automotive repairs and maintenance for all makes and models. The business also operates a full detail center, a retail parts department, and offers wholesale parts sales and delivery to western North Dakota. It holds a rating of 4.80 based on 1,299 reviews.

The business traces its roots to 1989, when the Rydell Group purchased Don Moe Dodge in Minot. The Rydell Group purchases dealerships to provide opportunities for new individuals to become owners and integrate into the local community. Larry Durand bought the store in 1991 and adopted the "One Low Price, Plain and Simple" pricing model, which remains in practice today. He expanded the franchise to include Toyota in 1996, and the name evolved to Minot Automotive Center in 2011. In the fall of 2023, Mr. Durand retired and sold the dealership back to the Rydell Company, establishing the current Minot Automotive Company.

The team has grown from 30 employees in 1989 to over 135 staff members today. Sales operations are built on a relaxed shopping experience where the team is paid based on customer satisfaction rather than sales volume. The dealership uses an interactive trade evaluation process to provide real cash value for trade-ins based on current market value, allowing customers to know their vehicle's worth before shopping. Service offerings include oil changes, tire rotations, brake inspections, windshield chip repair, and various detail packages.

Minot Automotive Company is known for its strong local reputation and established track record, reflected in its consistently high customer ratings and large base of reviews. The business stands among the strongest auto dealers in the area, recognized for its fair pricing, extensive inventory, and long-standing community presence.

With over three decades of service in Minot, Minot Automotive Company remains a trusted destination for drivers in NW North Dakota seeking reliable vehicles and comprehensive automotive care.

The dealership sits on S Broadway, just a short distance from US Highway 2 and Radio City Park.

BizScoreAI awarded the business a Content score of 89 out of 100, reflecting substantial relevant content that search engines reward with better visibility. The company also earned a Content Quality score of 75 out of 100, demonstrating that its website clearly answers customer questions in a way AI assistants can quote directly.

Score Summary

BizScoreAI scanned the website minotautomotive.com on July 22, 2026. Minot Automotive Company has a BizScore of 56 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility37 out of 100
  • SEO77 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 10 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 2 of 20 points.

Website audit sub-scores (out of 100): On-Page 87, Technical 66, Performance 70, Content 85.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, FAQPage Schema, LocalBusiness Schema, Q&A Content.

Areas to improve: 12 checks. llms.txt (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Minot Automotive Company

AI Visibility Score

How visible is this business to AI-powered search engines

37 /100
AI Discovery
40/100
Structured Data
40/100
Content Readiness
57/100
AI Trust Signals
10/100

Ways to improve this score

llms.txt
Google Business Profile Link
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
87/100
Technical
66/100
Performance
70/100
Content
85/100

Ways to improve this score

Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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