72 / 100

BizScore

How we score
58
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
83
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Firefly Medical Group PLLC

Firefly Medical Group PLLC is a medical clinic in Grand Forks, ND. The practice focuses on a whole-body approach to health and wellness, offering tailored hormone solutions, hormone therapy, and minimally invasive treatments. Services also include advanced esthetics, direct primary care, medical weight loss, ketamine therapy, IVs, vitamin shots, and health coaching. The clinic holds a rating of 4.80 based on 26 reviews.

Founded in 2021, the group was established to provide safe, science-backed medical solutions that prioritize comprehensive care over quick-fix treatments. The team is led by a doctor-attorney structure and supported by multidisciplinary professionals. Dr. Nicole Lovat serves as the Medical Director. She holds an MD and a PhD in Pharmacology and Therapeutics, with specialization in insulin resistance, metabolic syndrome, female physiology, and pregnancy. Her background includes comprehensive medicine, ICU care, and emergency medicine. She has been affiliated with institutions such as The Mayo Clinic, Providence Health Residency Program, The University of Manitoba, The University of Washington, and University of North Dakota Medical Schools. Dr. Lovat also hosts The Balanced Dose Podcast, which explores topics including BHRT, functional medicine, and traditional pharmaceuticals.

The Grand Forks location sits at 2860 10th Ave N. It is located about 0.1 miles from North Columbia Road. The clinic is approximately 0.2 miles from the public artwork known as Sitting Bull. Ralph Engelstad Arena is about 0.3 miles away, as is Gateway Drive. English Coulee is roughly 0.4 miles from the site, and the Betty Engelstad Sioux Center is also about 0.4 miles away.

Firefly Medical Group PLLC maintains a strong local reputation, reflected in consistently high customer ratings. The clinic combines advanced medical procedures with a patient-centered approach to hormonal health and functional wellness. This focus on evidence-based treatments and personalized care plans distinguishes the practice within the Grand Forks medical community.

Services:

  • Advanced Esthetics
  • BHRT (Bio-Identical Hormone Replacement Therapy)
  • Direct Primary Care
  • Health Coaching
  • Specialized Wellness Programs

Business Facts

  • CategoryMedical clinic
  • NPI number1962160937 (Family Medicine)

Score Summary

BizScoreAI scanned the website fireflymedical.net on June 29, 2026. Firefly Medical Group PLLC has a BizScore of 72 out of 100.

  • AI Visibility58 out of 100
  • SEO83 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 83, Technical 90, Performance 80, Content 79.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Firefly Medical Group PLLC

AI Visibility Score

How visible is this business to AI-powered search engines

58 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
33/100
AI Trust Signals
75/100

Ways to improve this score

FAQPage Schema Missing
Q&A Content Missing
Weak Heading Structure
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
83/100
Technical
90/100
Performance
80/100
Content
79/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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