Lacey's Custom Jewelry
Run a free full auditContact Information
-
Address
4521 Ottawa St Ste 5
Bismarck, ND -
Phone
(701) 214-9649 -
Website
laceyscustomjewelry.com
Location
About Lacey's Custom Jewelry
Lacey's Custom Jewelry is a jewelry store in Bismarck, ND. The shop specializes in custom jewelry, remakes, and jewelry repairs, offering services such as gemstone resetting, estate value appraisals, and full-service replacements. The business serves the Bismarck-Mandan area with a 4.70 rating.
The boutique provides a collaborative design experience where customers can create one-of-a-kind treasures from scratch or by reusing old jewelry to maintain sentimental attachments. The staff includes three GIA Graduate Gemologists, a GIA trained Goldsmith, and a New Approach School for Jewelers graduate. With seven employees, the team brings over a century of combined experience in diamonds and gemstones to their work. The shop utilizes jewelry CAD technology to bring custom designs to life.
Located on Ottawa St, the business is a short drive from Gateway Pond and near State Street.
The business is known for its high quality workmanship and outstanding customer service. As a highly educated shop, the staff maintains up-to-date knowledge regarding industry standards, gemstone discoveries, and treatments.
Lacey's Custom Jewelry provides expert custom design and professional jewelry services to the Bismarck community.
Score Summary
BizScoreAI scanned the website laceyscustomjewelry.com on July 19, 2026. Lacey's Custom Jewelry has a BizScore of 43 out of 100. The website audit behind the SEO score ran on October 31, 2026.
- AI Visibility22 out of 100
- SEO62 out of 100
- Google rating4.7 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 69, Technical 57, Performance 72, Content 48.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
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AI engine reads
Read by AI engines 2 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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