Mountcastle Insurance of Winston-Salem

Insurance Agent Winston-Salem, NC
42 / 100

BizScore

How we score
22
AI Visibility
25
AI Ready
—
AI Agent ReadinessNot audited yet
59
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Mountcastle Insurance of Winston-Salem

Mountcastle Insurance of Winston-Salem is an Insurance Agent in Winston-Salem, NC, located at 916 W 4th St. The agency provides commercial and personal insurance solutions, including homeowners, auto, umbrella, personal property, flood, dwelling/fire, and renters coverage. It also assists with liability and workers' compensation insurance. The business holds a 5.00 rating based on 70 reviews.

Since 1890, the agency has grown with the Piedmont Triad region. In 2003, it became a partner in the Keystone Insurers Group, a network of highly skilled insurance professionals that allows the firm to offer a broad range of insurance products. The agency operates offices in Lexington, Winston-Salem, and Mt. Airy. The Winston-Salem office is currently relocating, with a new address expected in Fall 2026. The team provides one-on-one personal service without automated systems. Leadership includes CEO Ryan Harman, CIC, MWCA; COO Yancey Hicks, ARM, CIC, MWCA; and VP Pete Schantz, RHU. Business insurance specialists include Nate Burmeister, CIC, AAI; Josh Burkhart; Andrew Terrell; and Jim Everhart, CIC, CWCA. Personal lines specialists include Sara Sexton, CISR, PLCS; and Brittany Young. Group benefits specialists include John Nieters and Ty Lancaster. Account managers include Duke Boger, Billy Bowen, GBDS; Denise Bratschie, CPRIA; Betty Callicutt, CIC, CWCA, CPIW; Trish Davis; and Laura Duarte, CIC, CISR, Elite, CPRM. The staff holds credentials such as CIC, CPCU, ARM, CWCA, and CISR.

The agency emphasizes integrity, transparency, and accountability. Reviews highlight responsive communication, tailored policies for small businesses, and expertise in complex commercial and health insurance projects. Customers note the team's engagement and availability for questions. The agency participates in regular professional development to stay current on industry changes.

Mountcastle Insurance of Winston-Salem maintains a strong local reputation, reflected in consistently high customer ratings and a steady record of repeat and referred customers. Its long-standing presence and specialized staff provide reliable coverage options for local residents and business owners.

The agency is situated on W 4th St, just a short distance from Grace Court and the West End neighborhood. It is located near West 2nd Street, which serves as a main road in the area.

Score Summary

BizScoreAI scanned the website mountcastleinsurance.com on June 29, 2026. Mountcastle Insurance of Winston-Salem has a BizScore of 42 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility22 out of 100
  • SEO59 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 66, Technical 23, Performance 81, Content 65.

Strengths: 2 checks passed. AI Crawler Access, AI Content Blocking.

Areas to improve: 8 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Mountcastle Insurance of Winston-Salem

AI Visibility Score

How visible is this business to AI-powered search engines

22 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
20/100

Ways to improve this score

llms.txt
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
66/100
Technical
23/100
Performance
81/100
Content
65/100

Ways to improve this score

Improve Technical
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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