57 / 100

BizScore

How we score
43
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
87
SEO Performance
—
Freshness
90
Google Rating
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Contact Information

Location

About Wilson Doughnut Shop

Wilson Doughnut Shop is a coffee shop in Wilson, NC. The establishment serves the local community as a breakfast and lunch destination, offering a wide variety of fresh doughnuts, sweets, sandwiches, and lunch combos. Customers can enjoy specialty treats, including cakes and pies, which are available for special orders for parties and events. The shop provides several service options, including a dining room for those who wish to stay and a convenient drive-thru for quick service.

This local bakery is recognized as a community institution in downtown Wilson. The menu features a range of comfort foods, such as seasoned chicken, hot dogs, cheeseburgers, and various sandwiches. The professional staff focuses on providing fresh, hot, and perfectly cooked lunch items. Beyond standard menu offerings, the shop provides specialty treats and custom orders for various special occasions.

Located on Tarboro St SW, the shop is situated near the Wilson County Social Services Department and is a short drive from the Wilson County Sheriff's Office and Hearne School. The area is also near the Confederate Monument.

The shop is known for its commitment to great food and spectacular service, maintaining a 4.50 rating from hundreds of reviews. The business is recognized for its hard work, passion for quality, and the deep loyalty of its customers.

With a reputation for fast and friendly service, Wilson Doughnut Shop remains a favorite destination for doughnuts and comfort food in Wilson.

Score Summary

BizScoreAI scanned the website usarestaurants.info on July 21, 2026. Wilson Doughnut Shop has a BizScore of 57 out of 100.

  • AI Visibility43 out of 100
  • SEO87 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 82, Technical 85, Performance 79, Content 100.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Wilson Doughnut Shop

AI Visibility Score

How visible is this business to AI-powered search engines

43 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
43/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

87 /100
On-Page
82/100
Technical
85/100
Performance
79/100
Content
100/100

Ways to improve this score

Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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