Run a free full auditSt. Joseph of the Pines is an Assisted Living facility in Southern Pines, NC, located at 103 Gossman Dr. It holds a rating of 3.40 based on 1 customer reviews.
Since 1948, St. Joseph of the Pines has offered housing and healthcare to senior adults in Southern Pines, North Carolina. As a Life Plan Community, it provides independent living, assisted living, skilled nursing, and a short-term rehabilitation program that was recognized as one of U.S. News & World Report’s “Best” for 2023-2024. The community has been named the "Best" Retirement and Assisted Living Community in the annual Best of the Pines program for four consecutive years.
The campus features stately Pine Knoll and the gated, resort-style Belle Meade. Independent living includes over thirty floorplans ranging from 300 square foot studios to 2400 square foot homes. Assisted living is available through The Coventry and Pine Meadows, which provide support with activities of daily living. Caritas Memory Care, located within The Coventry, supports seniors with Alzheimer’s and dementia. The rehabilitation program offers physical, occupational, and speech therapy in a dedicated Therapy Village.
Amenities include an indoor saltwater pool, spa, fitness room, outdoor putting green, pickleball courts, wellness trails, a hair salon, library, and chapel. Residents have access to dining options and optional memberships at nine local golf courses. The community is part of Trinity Health.
St. Joseph of the Pines combines a long history of healthcare service with modern senior living amenities in Southern Pines.
Located on Gossman Dr in Southern Pines, NC, the facility is about half a mile from Mill Creek and McDeeds Creek Elementary. It sits roughly a mile from Cardinal Lake and The Woods Golf Club, with North Sandhills Boulevard approximately 1.4 miles away.
The business holds a Schema & Structure score of 100 out of 100, credited to SEOScanPRO, which ensures the website uses structured data and clear headings so AI assistants and search engines understand exactly what the business is and offers. It also achieves a Performance score of 91 out of 100, credited to SEOScanPRO, measuring how quickly the website loads to keep visitors on the page and serve as a factor in search engine ranking.
BizScoreAI scanned the website trinityhealthseniorcommunities.org on October 22, 2026. St. Joseph of the Pines has a BizScore of 50 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 11 of 20 points.
Website audit sub-scores (out of 100): On-Page 71, Technical 80, Performance 71, Content 68.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).
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