Cashion Fishing Rods

Cashion Fishing Rods is a fishing store in Sanford, NC, located at 3030 Lee Ave. Founded in 2010 by Dr. Matthew Cashion, the company designs and manufactures American-made fishing rods, blanks, and components. The business serves anglers through its showroom in Sanford, local dealers, and online, offering a wide range of technique-specific models including the Elite, Icon, Core, and Element series. The company is known for its scientific approach to rod building, utilizing in-house material science and carbon fiber technology to create high-performance equipment for freshwater, saltwater, and kayak fishing.

Dr. Cashion holds a Ph.D. in chemistry with a concentration in polymer science from Virginia Tech, bringing expertise in advanced adhesives and continuous fibers to the manufacturing process. The company operates a Material Laboratory where blank design focuses on the molecular level to optimize the bond between carbon fiber and epoxy matrix. This attention to detail supports proprietary engineering strategies such as Advanced Interface Bonding and High Tg Epoxy, aiming to maximize sensitivity, weight reduction, and durability. Every rod passes through a 33-point quality control inspection before leaving the factory.

The showroom in Sanford, NC, is open Monday through Friday from 8 a.m. to 5 p.m. The company offers a Rod Replacement Program and stands behind its products with warranties ranging from three years to lifetime coverage depending on the series. Customers can purchase rods directly from the factory, through authorized dealers, or via online channels. The company also sells CR6r carbon fiber blanks exclusively through Mudhole.

Cashion Fishing Rods combines scientific innovation with American craftsmanship to deliver high-performance fishing equipment to anglers in Sanford and beyond.

The business sits on Lee Ave in Sanford, NC, about a third of a mile from Buchanan Recreation Park and less than a mile from East Main Street.

SEOScanPRO awarded a perfect 100 out of 100 for the Discoverability score, ensuring AI crawlers can access every page so the business can be recommended by AI assistants. SEOScanPRO also gave a 91 out of 100 for the Technical score, confirming the website is secure and readable by search engines without errors.