Run a free full auditThe Coley Group is a real estate agent in Raleigh, NC. The team works with buyers, sellers, builders, developers, and relocating families at every price point. Gretchen Coley founded the group twenty-five years ago and serves as the Founding Principal of Compass North Carolina. The team is the number one Compass team in the Triangle for four consecutive years, with more than 3,000 homes sold. In 2025 alone, the group helped 319 families. The business holds a 5.00 rating from customers.
The team operates out of 4350 Lassiter at North Hills Ave #256. They provide exclusive off-market listings, deep-dive case studies, and premier new developments. Their marketing engine pairs proprietary off-market access and editorial video storytelling with millions of impressions a year across Instagram, YouTube, and TikTok. The group has more than 78,000 followers on Instagram, over 2.5 million views on YouTube, and over 2.5 million listens on the Best of Raleigh Podcast. Gretchen Coley is the founder and CEO of Best of Raleigh, a curated lifestyle platform that began as a podcast to amplify local voices. She serves on the Economic Development Partnership of North Carolina and as President of Women of Compass for the Southeast Region. The group also offers flexible programs, including a guaranteed home sale, a buy-before-sell option, and a free resale guarantee.
The Coley Group is known for its deep local knowledge and its status as the most followed real estate brand in North Carolina. Gretchen Coley was named one of Inman’s Top 24 Brokers of 2024. The team helps clients find homes in neighborhoods like North Hills, Umstead Park, and the Village District, and works with builders on land acquisition and strategic marketing.
The Coley Group combines twenty-five years of market experience with a proven process to serve Raleigh buyers and sellers.
The Coley Group operates from Lassiter at North Hills Avenue, situated about a tenth of a mile from the Six Forks Road main road and the North Hills neighborhood. The office is also located near the North Hills Public Safety station and The Commons park.
BizScoreAI awarded the business a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and provides descriptions that AI assistants can quote directly. The business received a Technical score of 82 out of 100.
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BizScoreAI scanned the website thecoleygroup.com on June 3, 2026. The Coley Group has a BizScore of 71 out of 100. The website audit behind the SEO score ran on October 23, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 87, Technical 80, Performance 53, Content 85.
Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 4 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Author Signals (warning).
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