Run a free full auditPendleton Financial is a financial planner in Raleigh, North Carolina. The firm provides fee-only financial planning, fee-based investment management, retirement plan consulting, estate planning, and life and disability services. They serve retirees, pre-retirees, business owners, and families throughout the state and across the country. The firm maintains a 5.00 rating.
The firm operates as a fiduciary, prioritizing the interests of clients through a duty of care and duty of loyalty. Their approach involves designing diversified investment strategies and comprehensive financial plans tailored to individual goals and risk tolerance. The team, led by Chief Executive and Investment Officer Gray Pendleton, CFP®, PPC®, AIFA®, includes specialists in planning, operations, and insurance. Originally founded in 1976 by Gary Pendleton, the firm transitioned to an independent Registered Investment Advisory firm in 2023.
Located on Oberlin Road, the office is situated near Raleigh Fire Station Number 6 and is a short drive from Oberlin Magnet Middle School.
The business maintains thorough, well-documented information online, and their website is well-optimized for search engines.
Pendleton Financial provides dedicated wealth management and fiduciary expertise to the Raleigh community.
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BizScoreAI scanned the website pendletonfinancial.com on June 4, 2026. Pendleton Financial has a BizScore of 58 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 3 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 74, Technical 75, Performance 81, Content 68.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Rich Schema Types, About/Team Page, XML Sitemap.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Raleigh, NC · Financial Planner in North Carolina · Businesses in North Carolina
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