61 / 100

BizScore

How we score
49
AI Visibility
53
AI Ready
—
AI Agent ReadinessNot audited yet
64
SEO Performance
100
Freshness
100
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About North Star Insurance LLC

North Star Insurance LLC is an insurance agent in Raleigh, NC, located at 509 W North St. The firm holds a 5.00 rating based on customer reviews.

The agency collaborates with a range of independent insurance carriers, including A+ rated companies, to compare options and secure coverage for personal and business needs. Services include errors and omissions (E&O) insurance, which protects professionals and businesses against claims of negligent acts, errors, or omissions. The firm also offers event liability insurance, covering cancellation for weddings and addressing host versus retail liquor liability distinctions.

North Star Insurance LLC has over 15 years of experience in the industry, with a combined team experience exceeding 100 years. Co-founder Charlton Miles served as a volunteer firefighter at Northern Wake Fire in Raleigh for over five years. The agency emphasizes an educational approach to help policyholders make informed decisions regarding their coverage and rates.

The firm serves clients across the Southeast, offering personalized support for navigating claims and understanding policy options.

BizScoreAI gives North Star Insurance LLC a Content Quality score of 100 out of 100, meaning the site clearly describes its pages and answers customer questions so AI assistants can quote it directly. The business also holds a Technical score of 87 out of 100, showing the website is secure and indexable so search engines can read it without errors.

Services:

  • Bonding Services
  • Commercial Insurance
  • Customer Care Center
  • Event Insurance
  • Personal Insurance

Score Summary

BizScoreAI scanned the website northstarinsure.com on June 20, 2026. North Star Insurance LLC has a BizScore of 61 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility49 out of 100
  • SEO64 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 16 of 20 points.

Website audit sub-scores (out of 100): On-Page 77, Technical 86, Performance 70, Content 21.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact North Star Insurance LLC

AI Visibility Score

How visible is this business to AI-powered search engines

49 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
50/100
AI Trust Signals
80/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Weak Heading Structure
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

64 /100
On-Page
77/100
Technical
86/100
Performance
70/100
Content
21/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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