86 / 100

BizScore

How we score
85
AI Visibility
80
AI Ready
—
AI Agent ReadinessNot audited yet
86
SEO Performance
60
Freshness
100
Google Rating
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Achievements

Contact Information

  • Address
    Criminal justice attorney · · 5 W Hargett St UNIT 711
    Raleigh, NC 27601
  • Google Reviews
    5.0 out of 5 stars from 144 Google reviews

Location

About Frickey Law Firm PLLC

Frickey Law Firm PLLC is a lawyer in Raleigh, NC, specializing in criminal defense and personal injury. The firm handles a wide range of criminal charges, including drug crimes, felonies, misdemeanors, white collar crimes, juvenile delinquency, probation violations, post-release expungement, traffic offenses, DWI and DUI, and DMV hearings. In addition to criminal defense, the firm represents clients in personal injury matters, worker's compensation, and wrongful death cases. Michael Frickey, the attorney at law, is a board certified specialist in criminal law, a distinction held by only 3.6% of attorneys in North Carolina. He has tried hundreds of cases and is recognized for his work in difficult legal situations. The firm offers free initial consultations and is available to provide dedicated legal assistance.

Michael Frickey graduated Magna Cum Laude from North Carolina State University in 2005 and Campbell University School of Law in 2009. He is admitted to all North Carolina state courts and the United States District Court for the Eastern District of North Carolina. Mr. Frickey has been recognized as a Top 100 lawyer by the National Trial Lawyers, a rising star by Super Lawyers, and one of North Carolina's Legal Elite by Business North Carolina, an honor given to less than three percent of the state's attorneys. He was named a 2024 winner for Best in Criminal Defense by the Raleigh News and Observer. A representative case from 2013, In re V.C.R., is noted in the firm's records. The firm emphasizes aggressive and innovative strategies to achieve successful outcomes, focusing on protecting clients' rights and freedom.

The office is located at 5 W Hargett St Suite 711 in downtown Raleigh. It sits steps from several notable landmarks, including the Raleigh Lace Museum and Kristin S Conrad Lace Center, the Masonic Temple Building, and the City of Raleigh Museum. One Exchange Plaza, a government office, is also within a short walk of the firm. The firm holds a rating of 5.00 based on 144 reviews, reflecting a strong local reputation and an established track record built on a large base of customer feedback.

Frickey Law Firm PLLC combines board certified expertise in criminal law with a proven history of trial experience in Raleigh, NC.

Services:

  • Criminal Defense
  • Personal Injury
  • Traffic Violations
  • Workers’ Compensation
  • Wrongful Death

Score Summary

BizScoreAI scanned the website frickeylaw.com on June 3, 2026. Frickey Law Firm PLLC has a BizScore of 86 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility85 out of 100
  • SEO86 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 18 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 100, Technical 99, Performance 66, Content 80.

Strengths: 10 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, FAQPage Schema, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 2 checks. Speakable Schema (warning), Author Signals (warning).

AI engine reads

Read by AI engines 8 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Frickey Law Firm PLLC

AI Visibility Score

How visible is this business to AI-powered search engines

85 /100
AI Discovery
100/100
Structured Data
72/100
Content Readiness
100/100
AI Trust Signals
60/100

Ways to improve this score

Author Signals Missing
Speakable Schema Missing
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SEO Score

Technical SEO health and search engine optimization

86 /100
On-Page
100/100
Technical
99/100
Performance
66/100
Content
80/100

Ways to improve this score

Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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