Run a free full auditCarolina Eye Associates is an Optometrist in Pinehurst, NC, located at 2170 Midland Rd. The practice provides comprehensive vision diagnostic and treatment services, including routine eye exams, contact lens fittings, and aesthetic services. It specializes in the diagnosis and treatment of eye diseases and various eye surgeries, such as advanced laser-assisted cataract removal with premium lens implants, minimally invasive glaucoma surgery, and LASIK. The team includes board-certified ophthalmologists, optometrists, physician assistants, and ophthalmic technicians who deliver patient-centered care. Patients also have access to full-service accredited eye surgical centers in the Pinehurst/Southern Pines and Greensboro locations. The practice holds a rating of 4.60 based on customer reviews.
Founded in 1977 by Robert Gale Martin, M.D., and George Tate Jr., M.D., in Pinehurst/Southern Pines, NC, Carolina Eye Associates has grown into one of the largest ophthalmology practices in the southeastern United States. The organization operates 14 regional eye care centers across North and NC. For decades, patients from across the United States and more than 20 foreign countries have visited the centers for their eye care needs. The Cornea and External Diseases Center provides diagnosis and treatment for conditions affecting the front of the eye, including dystrophies, eye infections, corneal swelling, and dry eye. Dry eye disease treatment varies based on the underlying cause and severity of symptoms. In July 2024, Dr. Tarra Millender became the second surgeon in North Carolina to implant the FDA-approved iDose TR device for individuals with open-angle glaucoma or high eye pressure.
The practice is known for its positive rating from the customers who have reviewed it. Patients highlight the thoroughness and efficiency of the physicians, as well as the respect and courtesy shown by the staff. The combination of advanced surgical technology and personalized attention has established Carolina Eye Associates as a trusted provider of medical and surgical eye care in the region.
Carolina Eye Associates combines decades of specialized experience with advanced surgical capabilities to serve the visual health needs of Pinehurst and the surrounding community.
BizScoreAI gives Carolina Eye Associates a Performance score of 92 out of 100, which measures how quickly the website loads to keep visitors on the page and is one of the factors search engines use in ranking. The business also receives a Discoverability score of 75 out of 100, which measures whether AI crawlers are allowed in and can find every page of the website, the first step before any AI assistant can recommend the business.
BizScoreAI scanned the website carolinaeye.com on July 15, 2026. Carolina Eye Associates of Pinehurst has a BizScore of 59 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 88, Technical 91, Performance 71, Content 40.
Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, Hyperlocal Targeting, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).
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