40 / 100

BizScore

How we score
18
AI Visibility
13
AI Ready
—
AI Agent ReadinessNot audited yet
58
SEO Performance
—
Freshness
78
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Hayes Jewelers Inc

Hayes Jewelers Inc is a jewelry store in Lexington, NC. The store carries diamonds, jewelry collections, timepieces, and watches, and offers jewelry repairs, cleaning, appraisals, cash for gold, and trophies and engraving. It has served customers since 1939 and holds a rating of 3.90. Hayes Jewelers was started in 1939 as a small family jewelry store in Lexington by the late Delmar Hayes, and it has grown into one of the largest diamond superstores in the Southeast. Delmar's son, Bruce Hayes, known as "The King of Diamonds," oversees the operation. Bruce studied at Wake Forest University, then moved to New York City and worked for Keepsake Diamonds, gaining experience in buying and selling diamonds, before returning to work with his father. After Delmar's death, his son Zack joined the business in 1983, also after graduating from Wake Forest University. Payne, Alabama. The Hayes family has also been involved in stock car racing since the 1940s, when Delmar Hayes began sponsoring drivers, teams and events. The store is open Monday through Saturday from 9AM to 6:00PM and Sunday from 1PM to 5PM. The store sits on Winston Road at the intersection of Business 85 and Hwy 8. Grimes Park is about 0.4 miles away, Lexington Senior High School and Philpott Memorial Stadium are each about half a mile away, and Lexington Middle School is about 0.6 miles away. Hayes Jewelers has been run by the Hayes family since 1939, and its Graduate Gemologist training and diamond buying experience support its work as a Lexington jewelry store.

Score Summary

BizScoreAI scanned the website hayesjewelers.com on July 6, 2026. Hayes Jewelers Inc has a BizScore of 40 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility18 out of 100
  • SEO58 out of 100
  • Google rating3.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 76, Technical 61, Performance 75, Content 20.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page.

Areas to improve: 13 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hayes Jewelers Inc

AI Visibility Score

How visible is this business to AI-powered search engines

18 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

58 /100
On-Page
76/100
Technical
61/100
Performance
75/100
Content
20/100

Ways to improve this score

Improve Content
Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business