Run a free full auditBurney's Sweets & More is a bakery in Leland, NC, offering a wide range of freshly baked goods including croissants, cakes, donuts, and signature treats crafted with care. The shop serves customers seeking sweet indulgences and community warmth, specializing in artisanal donuts, handcrafted pastries, and custom cakes for celebrations. With a 4.30 rating based on customer reviews, the business has built a reputation for quality and hospitality. It operates across North Carolina, with a strong local presence in Leland and surrounding areas.
Founded in 2011 in Elizabethtown, NC, Burney’s Sweets & More began as a dream for Thomas and Doris to create something sweeter than retirement. What started as a single shop grew into a beloved regional brand, expanding to Southport by 2013 and spreading across the state. The founders prioritized consistency in quality, atmosphere, and service, ensuring every location reflected the original spirit of warmth and craftsmanship. When the original owners passed the business to Gina and Michael, they trusted that the values of friendliness, hard work, and excellence would endure. Today, each visit feels like arriving as a guest and leaving as a friend, with a commitment to making every occasion sweeter.
Located on Olde Waterford Way, Burney’s Sweets & More sits just a short walk from Novant Health, about 0.1 miles away, and is near Ocean Highway East, accessible within a minute’s drive. The shop is also within a mile of Westgate Park, the Leland Cultural Arts Center, and Jackeys Creek, placing it in a vibrant, accessible part of the Waterford neighborhood.
The business stands out for its clean, search-engine-friendly website and consistently documented information across online platforms, making it easy to find and verify. This strong digital presence supports its visibility in local searches and AI-powered queries, reinforcing its role as a trusted community staple.
With a legacy rooted in family, craftsmanship, and local connection, Burney’s Sweets & More remains a sweet cornerstone of Leland’s community life.
BizScoreAI scanned the website burneyssweetsandmore.com on July 15, 2026. Burney's Sweets & More of Leland has a BizScore of 43 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 0 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 49, Technical 88, Performance 71, Content 28.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
Browse: Businesses in Leland, NC · Bakery in North Carolina · Businesses in North Carolina
Read by AI engines 5 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business