Run a free full auditDeadly Lures is a fishing store in Indian Trail, NC. The business specializes in soft plastic fishing lures infused with hempseed oil through a proprietary process called Canna-Lure. This method integrates the oil directly into the plastic rather than coating the surface, aiming to provide a natural scent attractant and increased durability for multiple catches. The store offers a range of specific lure types, including 10-inch ribbon tail worms, straightworms, stickworms, horned frogs, craw bugs, curly tail grubs, and minnow shads. Customers can select from various color and flake options, such as Old School Purple, The Junebug, The Normie, and The Multiflake. The lures are handcrafted in North Carolina and made in the USA. The business also operates a loyalty rewards program called Fishing Bucks.
The Canna-Lure process took nine months to develop and is designed to trigger more bites by releasing a scent profile that fish respond to. The infusion enhances the physical properties of the plastic, giving the lures better action in the water and the toughness to survive multiple catches. The lures are salted to improve their performance. The store carries specific products like the 4-inch horned frog with a smooth bottom for a solid hook area, and the 3-inch minnow shad. The color options include The Junebug, which features a purple shade with blue flash and emerald green glitter, and The Red Junebug, which adds red glitter to the standard mix. Other colors include The Green Pumpkin with black flake, The Normie in chartreuse green with black flake, The Watermelon with red and blue glitter, and The Multiflake, a clear plastic with gold, red, chartreuse, black, and blue glitter.
Deadly Lures is known for its innovative hempseed oil soft plastics, which are designed to work in all water conditions, whether clear or stained, and in all weather. The lures are proven to catch fish in all of North America. The business stands out for its unique Canna-Lure technology, which ensures the scent and durability last through multiple uses.
Deadly Lures brings its unique hempseed oil-infused lures to the fishing community in Indian Trail, NC.
Deadly Lures is located on Concord Hwy in Indian Trail, NC. It sits about half a mile from Clear Creek and Concord Highway, with Scout World and Belk Scout Camp within a mile and a half.
SEOScanPRO awarded the business a perfect 100 out of 100 for its Discoverability score, which measures whether AI crawlers can find every page of the website. This ensures the first step for any AI assistant to recommend the business is successful. SEOScanPRO also gave a 99 out of 100 for its Technical score, confirming the site is secure and indexable for search engines.
BizScoreAI scanned the website deadlyfishinglures.com on October 20, 2026. Deadly Lures has a BizScore of 71 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 63, Technical 99, Performance 87, Content 63.
Strengths: 9 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, LocalBusiness Schema, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 8 checks. FAQPage Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).
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