71 / 100

BizScore

How we score
62
AI Visibility
63
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
100
Freshness
—
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Deadly Lures

Deadly Lures is a fishing store in Indian Trail, NC. The business specializes in soft plastic fishing lures infused with hempseed oil through a proprietary process called Canna-Lure. This method integrates the oil directly into the plastic rather than coating the surface, aiming to provide a natural scent attractant and increased durability for multiple catches. The store offers a range of specific lure types, including 10-inch ribbon tail worms, straightworms, stickworms, horned frogs, craw bugs, curly tail grubs, and minnow shads. Customers can select from various color and flake options, such as Old School Purple, The Junebug, The Normie, and The Multiflake. The lures are handcrafted in North Carolina and made in the USA. The business also operates a loyalty rewards program called Fishing Bucks.

The Canna-Lure process took nine months to develop and is designed to trigger more bites by releasing a scent profile that fish respond to. The infusion enhances the physical properties of the plastic, giving the lures better action in the water and the toughness to survive multiple catches. The lures are salted to improve their performance. The store carries specific products like the 4-inch horned frog with a smooth bottom for a solid hook area, and the 3-inch minnow shad. The color options include The Junebug, which features a purple shade with blue flash and emerald green glitter, and The Red Junebug, which adds red glitter to the standard mix. Other colors include The Green Pumpkin with black flake, The Normie in chartreuse green with black flake, The Watermelon with red and blue glitter, and The Multiflake, a clear plastic with gold, red, chartreuse, black, and blue glitter.

Deadly Lures is known for its innovative hempseed oil soft plastics, which are designed to work in all water conditions, whether clear or stained, and in all weather. The lures are proven to catch fish in all of North America. The business stands out for its unique Canna-Lure technology, which ensures the scent and durability last through multiple uses.

Deadly Lures brings its unique hempseed oil-infused lures to the fishing community in Indian Trail, NC.

Deadly Lures is located on Concord Hwy in Indian Trail, NC. It sits about half a mile from Clear Creek and Concord Highway, with Scout World and Belk Scout Camp within a mile and a half.

SEOScanPRO awarded the business a perfect 100 out of 100 for its Discoverability score, which measures whether AI crawlers can find every page of the website. This ensures the first step for any AI assistant to recommend the business is successful. SEOScanPRO also gave a 99 out of 100 for its Technical score, confirming the site is secure and indexable for search engines.

Score Summary

BizScoreAI scanned the website deadlyfishinglures.com on October 20, 2026. Deadly Lures has a BizScore of 71 out of 100.

  • AI Visibility62 out of 100
  • SEO78 out of 100

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 99, Performance 87, Content 63.

Strengths: 9 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, LocalBusiness Schema, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. FAQPage Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).

Contact Deadly Lures

AI Visibility Score

How visible is this business to AI-powered search engines

62 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
60/100
AI Trust Signals
65/100

Ways to improve this score

FAQPage Schema Missing
Q&A Content Missing
Third-Party Review Links
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
63/100
Technical
99/100
Performance
87/100
Content
63/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business