50 / 100

BizScore

How we score
26
AI Visibility
32
AI Ready
—
AI Agent ReadinessNot audited yet
64
SEO Performance
—
Freshness
72
Google Rating
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Contact Information

Location

About Frye Regional Medical Center

Frye Regional Medical Center is a hospital in Hickory, NC, located at 420 N Center St. It has served the health and medical needs of residents in the Catawba Valley region since 1911, providing a full range of health care services with a focus on patient experience and clinical outcomes. The facility holds a 3.60 rating based on 1038 reviews.

The 355-bed acute care hospital is home to the Frye Regional Brain Center, Heart Center, Cancer Center, Lung Center, and Women's Center. Specialized services include Orthopedics, General and Vascular Surgery, Surgical Weight Loss, and Inpatient Rehabilitation. The campus features a 32-bed Emergency Department, a 29-bed Inpatient Rehabilitation Center, a 15-bed Surgical Suite, and Inpatient/Outpatient Imaging. Frye Regional also operates an 81-bed adult Behavioral Health Hospital at its South Campus. Through the FryeCare Physicians Network, the health system offers regional access to more than 110 primary care and specialty care providers.

As a part of Duke LifePoint Healthcare, Frye Regional is the first Duke Health heart affiliate in western North Carolina. This affiliation provides access to Duke training, staff education, and evidence-based guidelines to enhance cardiovascular care. The hospital was named a 2023-2024 High Performing hospital by U.S. News & World Report for Heart Attack and Heart Failure. It also earned the American College of Cardiology’s NCDR Chest Pain, MI Registry Platinum Performance Achievement Award for 2026, marking its 12th consecutive year receiving the program’s highest honor.

The hospital has celebrated 25 years of helping patients improve their health through surgical weight loss via the North Carolina Bariatric Institute. FryeCare Orthopedics and Neurosurgery provides sports medicine and concussion specialist care, while Frye Regional Piedmont Therapy supports rehabilitation.

Frye Regional Medical Center has an established track record built on a large base of customer reviews. With over a century of service and nationally recognized cardiac programs, it remains a central pillar of health care in Hickory.

The hospital sits on N Center St in Hickory, NC, near the Harper House/Hickory History Center and 2nd Street Northeast.

BizScoreAI gave Frye Regional Medical Center a Technical score of 76 out of 100, ensuring the website is secure and indexable for search engines. The Content Quality score of 75 out of 100 means the site clearly answers customer questions in a way AI assistants can quote. It ranks number 2 of 3 Hospital businesses that BizScoreAI has scored in Hickory.

Services:

  • Chronic Wound Management
  • Concussion Care
  • Home Health Services
  • Neurology
  • Neuroradiology
  • Neurosurgery
  • Patient Rehabilitation Programs
  • Rehabilitation

Business Facts

  • CategoryHospital
  • NPI number1356418610 (General Acute Care Hospital)

Score Summary

BizScoreAI scanned the website fryemedctr.com on July 21, 2026. Frye Regional Medical Center has a BizScore of 50 out of 100. The website audit behind the SEO score ran on October 23, 2026.

  • AI Visibility26 out of 100
  • SEO64 out of 100
  • Google rating3.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 87, Technical 64, Performance 70, Content 33.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Weak Heading Structure (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Frye Regional Medical Center

AI Visibility Score

How visible is this business to AI-powered search engines

26 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
43/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

64 /100
On-Page
87/100
Technical
64/100
Performance
70/100
Content
33/100

Ways to improve this score

Improve Content
Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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