Helms Mortgage LLC

Mortgage Broker Greensboro, NC
47 / 100

BizScore

How we score
24
AI Visibility
30
AI Ready
—
AI Agent ReadinessNot audited yet
67
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Helms Mortgage LLC

Helms Mortgage LLC is a Mortgage Broker in Greensboro, NC. The firm serves the lending needs of real estate professionals, builders, and individual homebuyers throughout North Carolina, NC, and Virginia. It provides expertise in purchase, refinance, and construction lending, including construction-to-perm loans for new builds and home remodeling projects such as kitchens, bathrooms, and backyards. The business offers easy and convenient online tools that allow customers to apply for a loan, stop at any time, and check loan status. An experienced loan officer and dedicated processor guide clients through the loan process. Helms Mortgage LLC holds a rating of 4.80 based on customer reviews.

The company operates as a full-service mortgage broker with access to a full range of mortgage sources. Lending specialists work to find the right loan with the best rates, terms, and costs to meet unique needs. Throughout the lending process, the team provides regular loan updates and progress reports so clients always know the status of their loan. Customers can review loan alternatives and apply for a loan at their convenience online. The firm is led by President Robert Helms, Jr., who holds state license NMLS 85737. The business operates under NMLS 1283399 and maintains a corporate office at 717 Green Valley Rd Ste 200 in Greensboro.

The business maintains a positive rating from the customers who have reviewed it.

Helms Mortgage LLC provides specialized mortgage services to homebuyers and builders in Greensboro, NC.

Helms Mortgage LLC is located on Green Valley Road in Greensboro, NC, approximately 0.2 miles from West Wendover Avenue and 0.3 miles from Benjamin Parkway. The office sits near Sternberger Elementary School, which is about 0.4 miles away.

BizScoreAI gives the business a Content Quality score of 75 out of 100, meaning the website answers customer questions clearly so AI assistants can quote its content. The firm also receives a Performance score of 70 out of 100, which reflects fast website loading that keeps visitors engaged and helps search engine rankings.

Score Summary

BizScoreAI scanned the website helmsmortgage.com on July 6, 2026. Helms Mortgage LLC has a BizScore of 47 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility24 out of 100
  • SEO67 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 85, Technical 28, Performance 70, Content 83.

Strengths: 3 checks passed. AI Content Blocking, Google Business Profile Link, Meta Description.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Helms Mortgage LLC

AI Visibility Score

How visible is this business to AI-powered search engines

24 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
85/100
Technical
28/100
Performance
70/100
Content
83/100

Ways to improve this score

Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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