Run a free full auditWayne Realty & Insurance Co. is a commercial real estate agent in Goldsboro, NC, serving clients with full-service real estate and insurance solutions. The company specializes in commercial and residential property buying, selling, and renting, as well as comprehensive real estate appraisals throughout Wayne County and surrounding areas. As an independent insurance agency, it helps clients manage and plan for potential risks. The firm is headquartered at 304 E Walnut St and maintains a local presence with a team of professionals including Bob Logan, April Womble, Mike Pate, and Becky Johnson. With a 3.90 rating and reviews from customers, the company is recognized for its dedicated service in the Goldsboro community.
The company emphasizes a full-service approach, combining real estate brokerage, insurance guidance, and appraisal expertise under one roof. Its team works directly with clients to meet individual needs, whether navigating property transactions or securing tailored insurance coverage. The firm’s leadership team includes experienced professionals with direct contact information, reinforcing its commitment to accessible, personal service. Appraisals are a key offering, positioned as a leading service in the region, and the company supports clients through every phase of property management and ownership.
Located on E Walnut St, Wayne Realty & Insurance Co. sits just a short distance from several prominent landmarks in downtown Goldsboro. It is approximately 0.1 miles from the Wayne County Courthouse, the Wayne County Board of Elections, and multiple memorials including the Veterans Memorial Park, the Fourth Fighter Wing history monument, the Wayne County Veterans memorial, and the Purple Heart monument, landmarks that reflect the area’s deep civic and military heritage.
The business is rooted in the Goldsboro community, offering consistent, locally grounded services across real estate and insurance. Its long-standing presence and focus on personalized client support contribute to its reputation as a trusted local firm. With a team that prioritizes direct communication and comprehensive solutions, Wayne Realty & Insurance Co. stands as a dependable resource for commercial and residential property needs in Wayne County.
BizScoreAI scanned the website waynerealty.com on June 24, 2026. Wayne Realty & Insurance Co has a BizScore of 39 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 2 of 20 points.
Website audit sub-scores (out of 100): On-Page 36, Technical 80, Performance 85, Content 39.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings.
Areas to improve: 8 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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