Wayne Realty & Insurance Co

Commercial Real Estate Agent Goldsboro, NC
39 / 100

BizScore

How we score
17
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
60
SEO Performance
—
Freshness
78
Google Rating
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Contact Information

Location

About Wayne Realty & Insurance Co

Wayne Realty & Insurance Co. is a commercial real estate agent in Goldsboro, NC, serving clients with full-service real estate and insurance solutions. The company specializes in commercial and residential property buying, selling, and renting, as well as comprehensive real estate appraisals throughout Wayne County and surrounding areas. As an independent insurance agency, it helps clients manage and plan for potential risks. The firm is headquartered at 304 E Walnut St and maintains a local presence with a team of professionals including Bob Logan, April Womble, Mike Pate, and Becky Johnson. With a 3.90 rating and reviews from customers, the company is recognized for its dedicated service in the Goldsboro community.

The company emphasizes a full-service approach, combining real estate brokerage, insurance guidance, and appraisal expertise under one roof. Its team works directly with clients to meet individual needs, whether navigating property transactions or securing tailored insurance coverage. The firm’s leadership team includes experienced professionals with direct contact information, reinforcing its commitment to accessible, personal service. Appraisals are a key offering, positioned as a leading service in the region, and the company supports clients through every phase of property management and ownership.

Located on E Walnut St, Wayne Realty & Insurance Co. sits just a short distance from several prominent landmarks in downtown Goldsboro. It is approximately 0.1 miles from the Wayne County Courthouse, the Wayne County Board of Elections, and multiple memorials including the Veterans Memorial Park, the Fourth Fighter Wing history monument, the Wayne County Veterans memorial, and the Purple Heart monument, landmarks that reflect the area’s deep civic and military heritage.

The business is rooted in the Goldsboro community, offering consistent, locally grounded services across real estate and insurance. Its long-standing presence and focus on personalized client support contribute to its reputation as a trusted local firm. With a team that prioritizes direct communication and comprehensive solutions, Wayne Realty & Insurance Co. stands as a dependable resource for commercial and residential property needs in Wayne County.

Score Summary

BizScoreAI scanned the website waynerealty.com on June 24, 2026. Wayne Realty & Insurance Co has a BizScore of 39 out of 100.

  • AI Visibility17 out of 100
  • SEO60 out of 100
  • Google rating3.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 2 of 20 points.

Website audit sub-scores (out of 100): On-Page 36, Technical 80, Performance 85, Content 39.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings.

Areas to improve: 8 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Wayne Realty & Insurance Co

AI Visibility Score

How visible is this business to AI-powered search engines

17 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
10/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

60 /100
On-Page
36/100
Technical
80/100
Performance
85/100
Content
39/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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