Run a free full auditHinnant Farms Vineyard & Winery is a winery in Goldsboro, NC. The business cultivates muscadine grapes and produces award-winning wines, including dry white and red varieties, traditional sweet scuppernong, and semi-sweet blackberry wine made from fresh blackberries grown in Kings Mountain, NC. It holds a rating of 4.60 based on customer reviews.
The Hinnant family has dedicated over 47 years to cultivating high-quality muscadine grapes in North Carolina. Hinnant Family Vineyards is the largest muscadine vineyard in the state, sprawling over 100 acres. The winery offers a spectrum of flavors in its wines, aiming to help customers create and treasure memories.
It all started in 1971 when Hinnant siblings Jacqueline, Freddie, Douglas, and Willard dreamed of starting a vineyard in Johnston County. Glen, Freddie’s husband, served as the original vineyard manager while the siblings maintained other careers. In the early years, grapes were sold to fresh markets, other vineyards, and the public. At the turn of the century, Williard and his son Bob began creating wine from the family vineyard. In 2003, they sold their first bottle. After Williard passed away in 2013, Bob continued operating the winery with his family’s support.
The family acquired all land and holdings from Williard’s siblings, growing the original acreage to 100 acres of grapes. Hinnant Family Vineyards & Winery is the oldest and largest commercial Muscadine vineyard in North Carolina. Every September, the vineyard encourages the public to pick their own Muscadine grapes during the harvest season. A large white tent marks the start of the season, where customers can purchase pre-picked grapes or pick their own. The vineyard is open Monday through Saturday from 11:00am to 6:00pm, Friday until 8:00pm, and Sunday from 12:00pm to 5:00pm.
Hinnant Farms Vineyard & Winery combines its status as North Carolina’s oldest and largest commercial Muscadine vineyard with a family tradition of public harvest experiences in Goldsboro.
BizScoreAI gives Hinnant Farms Vineyard & Winery a Technical score of 88 out of 100, ensuring the website is technically sound, secure, and indexable so search engines can read it without errors. The business also achieves a Discoverability score of 75 out of 100, confirming that AI crawlers are allowed access and can find every page, enabling AI assistants to recommend the winery.
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BizScoreAI scanned the website hinnantvineyards.com on June 18, 2026. Hinnant Farms Vineyard & Winery of Goldsboro has a BizScore of 47 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 58, Technical 88, Performance 60, Content 45.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Weak Heading Structure (warning), Author Signals (warning).
Browse: Businesses in Goldsboro, NC · Winery in North Carolina · Businesses in North Carolina
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