50 / 100

BizScore

How we score
29
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
68
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Duplin Winery of Goldsboro

Duplin Winery of Goldsboro is a winery in Goldsboro, NC, located at 505 N Sycamore St. It holds a rating of 4.80 based on customer reviews.

Duplin Winery is the oldest and largest winery in the south, specializing in sweet wines and Muscadine varieties. Generations of the family work together to create wines that bring people closer. The business provides exclusive discounts to active-duty military, veterans, and their families. Signature products include Scuppernong Blush, Apple wine, and the Watermelon Frosé, a drink made by blending frozen watermelon cubes with Scuppernong Blush. The winery offers wine tastings, flights, wine by the glass, and bottling experiences, along with a selection of craft beer.

The winery hosts various events and experiences, including guided wine blending journeys and educational harvest tours that provide insight into the grape-growing and winemaking process. Guests can enjoy curated wine pairings served with savory items like charcuterie boards, meats, and cheeses. The business also features art and wine classes, car shows, and dessert pairing evenings featuring handmade desserts.

The winery is known for its positive rating from the customers who have reviewed it.

Duplin Winery of Goldsboro brings the oldest and largest winery experience in the south to Goldsboro, NC, offering sweet wines and southern hospitality.

BizScoreAI gives Duplin Winery of Goldsboro a Performance score of 85 out of 100, which measures how quickly the website loads to keep visitors on the page and help with search engine ranking. The Authority score is 75 out of 100, showing who is behind the business as a trust signal for AI assistants and search engines. The winery ranks number 2 of 6 Winery businesses that BizScoreAI has scored in Goldsboro.

Services:

  • Event Hosting
  • Gift Baskets
  • Heritage Club Membership
  • Live Entertainment
  • Wedding Services
  • Wine Club Membership
  • Wine Sales
  • Wine Tasting Tours

Score Summary

BizScoreAI scanned the website duplinwinery.com on June 18, 2026. Duplin Winery of Goldsboro has a BizScore of 50 out of 100.

  • AI Visibility29 out of 100
  • SEO68 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 55, Technical 59, Performance 85, Content 71.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page.

Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Weak Heading Structure (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Duplin Winery of Goldsboro

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
23/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

68 /100
On-Page
55/100
Technical
59/100
Performance
85/100
Content
71/100

Ways to improve this score

Improve On-Page
Improve Technical
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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