Run a free full auditH Zack Smith DDS MS PA is an orthodontist in Fayetteville, NC. Dr. Henry Zack Smith provides orthodontic care, including traditional braces and Invisalign clear aligners, to children, teens, and adults in the Fayetteville, Fort Bragg, and Spring Lake communities. The practice holds a 4.70 rating based on customer reviews.
Dr. Smith has practiced orthodontics in Fayetteville since 1977. He is a Diplomate of the American Board of Orthodontics and holds a Bachelor of Science in pharmacy and a Master of Science in orthodontics from UNC-Chapel Hill. His clinical team includes staff members with extensive experience in the dental field, with individual team members possessing between 25 and 40 years of dental experience.
The practice offers complimentary consultations to address patient questions and concerns. In addition to traditional braces, the office provides Invisalign clear aligner treatments for adults and teens. Patients can manage their information through online services to customize appointment reminders via email, text, or voicemail, review financial ledgers, pay bills, and access dental images and X-rays.
The practice is located on Executive Pl in Fayetteville, about a tenth of a mile from Hillcrest Middle School and a third of a mile from Raeford Road.
BizScoreAI awarded a Content Quality score of 75 out of 100, meaning the website clearly describes its pages and answers customer questions in a way AI assistants can quote directly. A Technical score of 71 out of 100 shows the site is secure and indexable so search engines can read it without errors. The business ranks number 3 of 4 Orthodontist businesses that BizScoreAI has scored in Fayetteville.
BizScoreAI scanned the website bracesbyzack.com on August 20, 2026. H Zack Smith DDS MS PA has a BizScore of 48 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 9 of 20 points.
Website audit sub-scores (out of 100): On-Page 62, Technical 71, Performance 64, Content 43.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
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