54 / 100

BizScore

How we score
33
AI Visibility
—
AI Agent ReadinessNot audited yet
70
SEO Performance
96
Google Rating

Contact Information

Location

About Union Home Mortgage of Durham

Union Home Mortgage of Durham is a Mortgage Broker in Durham, NC, located at 4236 University Dr #100. The firm assists clients with home loans and refinancing, offering products including FHA, 203K, Conventional, VA, and USDA loans. It holds a rating of 4.80 based on customer reviews.

The Durham office supports first-time homebuyers through the 1% Down Payment Program, where Union Home Mortgage contributes up to 2% toward a 3% down payment for primary residences, subject to income limits and borrower eligibility. The lender also provides Home Equity Lines of Credit (HELOCs) to help homeowners leverage available equity. Clients can contact the office for assistance with existing or new home loans, current loan questions, or payment inquiries.

Union Home Mortgage operates under a culture of honesty and transparency, with staff referred to as Partners who adhere to a Code of Conduct. Since its inception in 1970, the company has guided hundreds of thousands of homebuyers through the homeownership process. The organization has expanded its reach into 48 states and the District of Columbia. The Union Home Foundation, established in 2015, has provided grants to support economic self-sufficiency. The company also offers a L.E.A.D internship program for college students.

The business maintains a strong standing in its category, characterized by a positive rating from the customers who have reviewed it. This reputation reflects the satisfaction of clients who have utilized its mortgage services in Durham.

Union Home Mortgage of Durham combines its long history in the mortgage industry with a customer-focused approach to help residents in Durham achieve homeownership.

The business sits on University Drive, just a short distance from Martin Luther King Jr Parkway and within half a mile of the Southwest Branch Durham County Public Library and the United States Post Office.

BizScoreAI awarded a solid Discoverability score of 75 out of 100, which ensures AI crawlers can find every page of the website so assistants can recommend the business. The Technical score of 75 out of 100 confirms the site is secure and indexable for search engines. The firm ranks number 3 of 4 Mortgage Broker businesses that BizScoreAI has scored in Durham.

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AI Visibility Score

How visible is this business to AI-powered search engines

28 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
65/100

Ways to improve this score

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Structured Data
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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
57/100
Technical
75/100
Performance
62/100
Content
68/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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