56 / 100

BizScore

How we score
38
AI Visibility
62
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
100
Freshness
94
Google Rating
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Contact Information

Location

About Durham's Auto Mart

Durham's Auto Mart is an Auto Dealer in Durham, NC. The business sells pre-owned vehicles and provides automotive maintenance services to customers in Durham and surrounding areas including Chapel Hill, Carrboro, Cary, Apex, Raleigh, Wake Forest, Holly Springs, Garner, Graham, Fuquay-Varina, Burlington, Clayton, Henderson, Sanford, Smithfield, Hayes, Joyland, Braggtown, Keene, Bilboa, Colony Park, Hope Valley North, Mill Grove, and University Est. They stock all makes of vehicles, including domestic brands such as Dodge, Jeep, Ford, Pontiac, Cadillac, GMC, Chevrolet, and Lincoln, as well as imports like Audi, Mazda, Nissan, Subaru, BMW, Kia, Mercedes-Benz, Suzuki, Land Rover, MINI, Saturn, Toyota, Honda, Mitsubishi, Scion, and Volkswagen. The dealership offers a CarFinder service for customers seeking specific vehicles not currently in stock and provides financing options. It holds a rating of 4.70 based on customer reviews.

The business has deep roots in the region, having started when Adrian Durham began selling cars from his convenience store in Efland fifty years ago. Durham Auto Mart relocated to its current location in the early 1970s and recently expanded operations to include a second location at 3601 Hillsborough Rd. Three generations of the Durham family, including sons Nicky, Scott, and Toby, and grandson Conner, work together at the dealership. The location features a virtual showroom with detailed vehicle information and picture galleries. Technicians at the facility provide services ranging from oil changes to transmission flushes, operating under a policy of transparent pricing and avoiding unnecessary repairs.

Durham's Auto Mart is known for its positive rating from customers who have reviewed the business. The dealership serves the Durham area with a multi-generational family approach to vehicle sales and service.

Durham's Auto Mart combines decades of local experience with a wide inventory of pre-owned vehicles, serving the Durham community with a focus on customer care and ethical pricing.

Located on Hillsborough Road in Durham, NC, the dealership sits about a mile from Swannonoa Lake and half a mile from the Durham Freeway.

BizScoreAI gives the business a Content score of 100 out of 100, which means the website carries substantial and relevant content that search engines reward with better visibility. The Discoverability score is 83 out of 100, ensuring AI crawlers can access every page and recommend the business to users.

Score Summary

BizScoreAI scanned the website durhamnc.gov on May 13, 2026. Durham's Auto Mart has a BizScore of 56 out of 100. The website audit behind the SEO score ran on October 23, 2026.

  • AI Visibility38 out of 100
  • SEO79 out of 100
  • Google rating4.7 out of 5

Website audit sub-scores (out of 100): On-Page 91, Technical 89, Performance 66, Content 70.

Strengths: 2 checks passed. AI Crawler Access, XML Sitemap.

Areas to improve: 11 checks. FAQPage Schema (failed), Organization Schema (failed), Speakable Schema (failed), Meta Description (failed), Q&A Content (failed), BreadcrumbList (warning), AggregateRating (warning), AI-Parseable Headings (warning), llms.txt (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Durham's Auto Mart

AI Visibility Score

How visible is this business to AI-powered search engines

38 /100

Ways to improve this score

FAQPage Schema
Organization Schema
BreadcrumbList
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
91/100
Technical
89/100
Performance
66/100
Content
70/100

Ways to improve this score

Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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