Durham Family Chiropractic

Chiropractor Durham, NC
47 / 100

BizScore

How we score
34
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
61
SEO Performance
—
Freshness
94
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Durham Family Chiropractic

Durham Family Chiropractic is a Chiropractor in Durham, NC, located at 1201 W Martin Luther King Jr Blvd. The practice provides chiropractic care to patients of all ages, from infants to adults. Dr. Stephen Wrinn founded the clinic in 1990 and has completed over 600 hours of post-graduate study in orthopedics, sports injuries, whiplash, neck pain, back pain, headaches, and nutrition. The office treats conditions such as colic, ear, nose, and throat infections, pregnancy-related discomfort, and general spinal distress. It holds a rating of 4.70 based on 4789 reviews.

Dr. Wrinn uses specific prone, diversified, and activator adjusting techniques, along with needleless acupuncture, muscle stimulation, ultrasound, and intersegmental traction tables. Infant adjustments are performed with gentle fingertip pressure. The practice maintains a no-wait policy and offers private treatment rooms, same-day appointments for new patients, and free consultations. Office hours are Monday and Wednesday from 8:00 to 11:30 and 2:30 to 5:30, Tuesday from 1:00 to 4:30, and Friday from 8:00 to 11:30, with Thursday by appointment only. Walk-ins are welcome. The office accepts most insurance, including automobile and worker’s compensation, and offers affordable care to those without coverage.

The practice has received the Outstanding Humanitarian Award from the Connecticut Chiropractic Association for donations to victims and rescuers at Ground Zero, and an Outstanding Humanitarian Award from Gibson Management for devotion to the chiropractic profession. Care focuses on removing nervous system interferences to allow optimal body function. Most patients come from referrals from existing patients, medical doctors, and attorneys.

Durham Family Chiropractic is known for its strong local reputation and established track record, reflected in its consistently high customer ratings and large base of reviews. This standing demonstrates the trust the community places in the quality of care provided by Dr. Wrinn and his staff.

With nearly three decades of service and nearly five thousand reviews, Durham Family Chiropractic has become a trusted healthcare provider in Durham, NC, known for gentle, comprehensive care for the entire family.

BizScoreAI awards Durham Family Chiropractic a Discoverability score of 75 out of 100, ensuring AI crawlers can access every page so the practice is found by AI assistants. The business also achieves a Content score of 70 out of 100, reflecting substantial and relevant website material that search engines reward with improved visibility.

Score Summary

BizScoreAI scanned the website durhamnc.gov on June 30, 2026. Durham Family Chiropractic has a BizScore of 47 out of 100.

  • AI Visibility34 out of 100
  • SEO61 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 39, Technical 69, Performance 64, Content 70.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Meta Description (failed), Weak Heading Structure (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Durham Family Chiropractic

AI Visibility Score

How visible is this business to AI-powered search engines

34 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
Structured Data
Weak Heading Structure
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

61 /100
On-Page
39/100
Technical
69/100
Performance
64/100
Content
70/100

Ways to improve this score

Improve On-Page
Improve Performance
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business