Run a free full auditDurham Family Chiropractic is a Chiropractor in Durham, NC, located at 1201 W Martin Luther King Jr Blvd. The practice provides chiropractic care to patients of all ages, from infants to adults. Dr. Stephen Wrinn founded the clinic in 1990 and has completed over 600 hours of post-graduate study in orthopedics, sports injuries, whiplash, neck pain, back pain, headaches, and nutrition. The office treats conditions such as colic, ear, nose, and throat infections, pregnancy-related discomfort, and general spinal distress. It holds a rating of 4.70 based on 4789 reviews.
Dr. Wrinn uses specific prone, diversified, and activator adjusting techniques, along with needleless acupuncture, muscle stimulation, ultrasound, and intersegmental traction tables. Infant adjustments are performed with gentle fingertip pressure. The practice maintains a no-wait policy and offers private treatment rooms, same-day appointments for new patients, and free consultations. Office hours are Monday and Wednesday from 8:00 to 11:30 and 2:30 to 5:30, Tuesday from 1:00 to 4:30, and Friday from 8:00 to 11:30, with Thursday by appointment only. Walk-ins are welcome. The office accepts most insurance, including automobile and worker’s compensation, and offers affordable care to those without coverage.
The practice has received the Outstanding Humanitarian Award from the Connecticut Chiropractic Association for donations to victims and rescuers at Ground Zero, and an Outstanding Humanitarian Award from Gibson Management for devotion to the chiropractic profession. Care focuses on removing nervous system interferences to allow optimal body function. Most patients come from referrals from existing patients, medical doctors, and attorneys.
Durham Family Chiropractic is known for its strong local reputation and established track record, reflected in its consistently high customer ratings and large base of reviews. This standing demonstrates the trust the community places in the quality of care provided by Dr. Wrinn and his staff.
With nearly three decades of service and nearly five thousand reviews, Durham Family Chiropractic has become a trusted healthcare provider in Durham, NC, known for gentle, comprehensive care for the entire family.
BizScoreAI awards Durham Family Chiropractic a Discoverability score of 75 out of 100, ensuring AI crawlers can access every page so the practice is found by AI assistants. The business also achieves a Content score of 70 out of 100, reflecting substantial and relevant website material that search engines reward with improved visibility.
BizScoreAI scanned the website durhamnc.gov on June 30, 2026. Durham Family Chiropractic has a BizScore of 47 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 7 of 20 points.
Website audit sub-scores (out of 100): On-Page 39, Technical 69, Performance 64, Content 70.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, XML Sitemap.
Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Meta Description (failed), Weak Heading Structure (warning), About/Team Page (warning), Author Signals (warning).
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