Spicer Greene Jewelers of Asheville

Jewelry Store Asheville, NC
63 / 100

BizScore

How we score
59
AI Visibility
45
AI Ready
—
AI Agent ReadinessNot audited yet
71
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Spicer Greene Jewelers of Asheville

Spicer Greene Jewelers of Asheville is a Jewelry Store in Asheville, NC, located at 121 Patton Ave. The business serves Western North Carolina with fine jewelry, luxury watches, engagement rings, and wedding bands. It offers services including custom design, repair, appraisal, and the buying and selling of diamonds, precious metals, and estate jewelry. The store holds a rating of 4.90 based on customer reviews.

For almost 100 years and now in its fourth generation of family ownership, Spicer Greene Jewelers has been a trusted destination for fine jewelry. The company began in 1926 when E.O. Wick, an expert enamellist and hand engraver, opened a small repair shop on Wall Street in Asheville. Wick took on apprentice Paul Greene in 1942. Paul married Lucia Brown in 1948, and she joined the business. In 1953, Paul became a full partner, and the store became Wick and Greene. Michael Greene joined in 1975, followed by his wife Eva Buckner in 1981. The store moved to its current 1920s Art Deco building on Patton Avenue, which Paul, Lucia, and Michael renovated from a former gasoline station. In 2012, Eva-Michelle Greene met Elliott Spicer, who joined the family business after earning his Graduate Gemologist Diploma.

The store features a Jewelry Ecosystem that allows clients to buy, sell, and upgrade jewelry and watches. It maintains Diamond Bar and Watch Bar sections for transparent transactions. Spicer Greene Jewelers operates a flagship location in Asheville and a second store in Hendersonville. The Asheville location is known for its restored 1920s Seth Thomas Street Clock, which stands in front of the store. The business employs Graduate Gemologists and master goldsmiths who perform repairs such as ring sizing, prong replacement, and stone setting. They also offer custom design services, creating pieces from scratch or from inspirational photos using 3D wax modeling.

The business maintains a 4.90 rating from customers who have reviewed it. This reflects a reputation for personalized care and expertise in handling antique and custom jewelry. The store has served the Asheville area since 1926, providing services ranging from simple repairs to complex estate jewelry appraisals.

Spicer Greene Jewelers of Asheville combines a century of family history with expert craftsmanship to serve the jewelry needs of Western North Carolina.

Spicer Greene Jewelers is situated on Patton Avenue in Asheville, North Carolina, just steps from the Passage public artwork and the US District Courthouse.

BizScoreAI awarded the business a Content Quality score of 100 out of 100, which ensures the website clearly describes its services so AI assistants can quote it directly. The company received a Technical score of 96 out of 100. Additionally, the business ranks number 1 of 3 Jewelry Store businesses that BizScoreAI has scored in Asheville.

Score Summary

BizScoreAI scanned the website spicergreene.com on June 26, 2026. Spicer Greene Jewelers of Asheville has a BizScore of 63 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility59 out of 100
  • SEO71 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 88, Technical 84, Performance 70, Content 43.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Spicer Greene Jewelers of Asheville

AI Visibility Score

How visible is this business to AI-powered search engines

59 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
67/100
AI Trust Signals
70/100

Ways to improve this score

FAQPage Schema Missing
Organization Schema Missing
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
88/100
Technical
84/100
Performance
70/100
Content
43/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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