Southern Alarm & Security of Asheville

Security Camera Installer Asheville, NC
40 / 100

BizScore

How we score
21
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
58
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Southern Alarm & Security of Asheville

Southern Alarm & Security is a Security Camera Installer in Asheville, NC, located at 135 Sweeten Creek Rd Suite E. The company provides security, fire alarm, camera, access control, and home automation solutions for homes and businesses throughout Western North Carolina and the Asheville area. Founded in 1936 by Thomas D. Clark, it is the oldest and largest locally-owned security company in the region. The business holds a 5.00 rating based on customer reviews.

Southern Alarm & Security operates as a family-owned enterprise that has remained under local ownership since its founding. Thomas D. Clark started the business, known initially as Southern Burglar Alarm Co, Inc., from his home and installed systems as far away as Raleigh, Columbia, Athens, and Johnson City. In 1977, Dan Waddell and his daughter Sharon and son-in-law Steve Johnson purchased the company. Under their leadership, the business became the first and only locally-owned alarm company in Western North Carolina certified by Underwriters Laboratories. They also served as the exclusive security dealer in the region for First Alert Professional Security Systems.

The company has expanded its reach through several acquisitions, including Appalachian Security in Franklin, Sounds Good Electronic in Andrews, All Pro Alarm in Clayton, Georgia, and Smoky Mountain Systems in Franklin. These moves allowed the business to serve resort and retirement communities in the Western North Carolina Mountains and the North Georgia community. The acquisition of Smoky Mountain Systems also brought a branch office in North Asheville, NC, into their network. The business changed its name to Southern Alarm & Security to reflect its expanded array of services.

Ownership passed to Mark and Emily Russell, who continue to keep the business locally and family-owned. The company employs trained, full-time technicians who undergo thorough background checks, with over 70 percent of the team having been part of the company for more than ten years. The business is licensed and bonded. Southern Alarm & Security is known for supporting and giving back to the Henderson County community and is a part of the Work with Heart initiative.

With nearly a century of history in Western North Carolina, Southern Alarm & Security combines deep local roots with a comprehensive range of security and safety services for residents and businesses in Asheville and the surrounding region.

The business sits on Sweeten Creek Road, just steps from the Sweeten Creek waterway and about a third of a mile from the East Biltmore neighborhood.

BizScoreAI gives Southern Alarm & Security a technical score of 85 out of 100, ensuring the website is secure and readable by search engines. The company also earns a discoverability score of 75 out of 100, which allows AI crawlers to find every page and enables AI assistants to recommend the business.

Score Summary

BizScoreAI scanned the website southernalarm.com on July 8, 2026. Southern Alarm & Security of Asheville has a BizScore of 40 out of 100.

  • AI Visibility21 out of 100
  • SEO58 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 45, Technical 85, Performance 77, Content 23.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Southern Alarm & Security of Asheville

AI Visibility Score

How visible is this business to AI-powered search engines

21 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
20/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

58 /100
On-Page
45/100
Technical
85/100
Performance
77/100
Content
23/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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