53 / 100

BizScore

How we score
29
AI Visibility
20
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
100
Freshness
94
Google Rating
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Contact Information

Location

About The Wren

The Wren is a hotel in Missoula, MT, located at 201 East Main Street. It holds a rating of 4.70 based on customer reviews. The property features guestrooms designed with modern Montana style and custom artwork created by local artists. On-site amenities include Basecamp, a coffee shop serving Black Coffee Roasting Co. coffee, which is open daily from 7 AM to 2 PM. For guests needing supplies, Forage serves as a specialty market offering curated products, including açaí bowls, and grocery staples. While there is no on-site fitness center, guests receive complimentary access to Peak Health & Wellness, a 20,000 square foot facility located 0.3 miles away that includes a cycling studio, Pilates studio, saunas, and a juice bar. The hotel is dog-friendly, though specific pet fees and guidelines apply. The Wren is part of a group that repurposes unused buildings into downtown spaces, including sister properties The LARK in Bozeman and The FINCH in Walla Walla. The hotel is situated in the heart of downtown Missoula, blocks from art galleries, music venues, restaurants, and bars. The Wren provides a central home base for travelers exploring the culture and outdoor trails of Missoula.

The Wren sits on East Main Street, near the intersection with East Broadway Street and North Higgins Avenue. It is located about a tenth of a mile from the United States Post Office and the Federal Building.

BizScoreAI gives The Wren a technical score of 92 out of 100. This excellent rating means the website is secure and structured so search engines can read it without errors. The business also holds a discoverability score of 75 out of 100. This solid result ensures AI crawlers can access every page, allowing AI assistants to find and recommend the hotel.

Score Summary

BizScoreAI scanned the website wrenmissoula.com on June 5, 2026. The Wren has a BizScore of 53 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility29 out of 100
  • SEO79 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 93, Performance 83, Content 60.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact The Wren

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
80/100
Technical
93/100
Performance
83/100
Content
60/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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