Run a free full auditFarmers Union Insurance is an Insurance Agent in Helena, MT, located at 2100 N Last Chance Gulch. It provides personal and small commercial insurance products, including coverage for homes, autos, farms, and businesses. The agency is part of a network of 400 local agents serving the Midwest and Rocky Mountain regions. It holds a 5.00 rating based on 1 customer review.
The company was established in 1945 to address the market gap for farm insurance, evolving from its origins as the insurance arm of the National Farmers Union, which was founded in 1902 to advocate for family farmers. Farmers Union Insurance distributes its "homegrown" products through independent agents in nine Midwestern states, including Montana, North Dakota, Colorado, Minnesota, Kansas, Wyoming, Nebraska, and Utah. The agency specializes in personal auto, farm auto, farmowners, homeowners, and small commercial insurance. It also serves as the leading writer of rural telephone and cable company policies, a telecommunications business operating in 38 states and the District of Columbia. In 2019, Farmers Union Insurance was acquired by National General Holdings Corp., a specialty personal lines insurance holding company with roots dating to 1939. The parent company maintains an A- (Excellent) financial strength rating from A.M. Best and an A+ rating from the Better Business Bureau. The agency’s approach emphasizes relationships with communities, clients, and employees, with many connections spanning generations.
Farmers Union Insurance is located at 2100 N Last Chance Gulch.
The agency’s 5.00 rating from its customers reflects the positive reception of its specialized rural and personal insurance services in Helena.
Rooted in rural values and backed by a century of advocacy and insurance expertise, Farmers Union Insurance delivers tailored protection for Helena residents and their homes, farms, and businesses.
Farmers Union Insurance sits on N Last Chance Gulch in Helena, MT, just a short walk from Nickels Casino and about a fifth of a mile from North Montana Avenue and Cedar Street.
SEOScanPRO awarded a Technical score of 81 out of 100, ensuring the website is technically sound, secure and indexable so search engines can read it without errors. The business also achieved a Discoverability score of 75 out of 100, confirming that AI crawlers are allowed in and can find every page of the website, which is the first step before any AI assistant can recommend the business.
BizScoreAI scanned the website farmersunioninsurance.com on July 21, 2026. Farmers Union Insurance of Helena has a BizScore of 43 out of 100. The website audit behind the SEO score ran on October 25, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 81, Technical 79, Performance 68, Content 33.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
Browse: Businesses in Helena, MT · Insurance Agent in Montana · Businesses in Montana
Read by AI engines 2 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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