Run a free full auditCogswell Insurance Agency is an Insurance Agent in Great Falls, MT. The agency provides personal, life, health, and business insurance solutions, including individual and group health plans, life insurance, Medicare, Medicare Advantage, Medicare Supplement, dental, and vision coverage. It also offers auto, home, flood, and business policies, as well as insurance and bonds. The agency serves clients across Montana with offices in Great Falls, Deer Lodge, Kalispell, Cascade, and Billings. It holds a rating of 4.60 based on customer reviews. Founded in 1937 by E.B. ‘Ted’ Cogswell, Sr., the agency operates as an independent insurance provider. The agency represents a variety of trusted insurance companies to offer choice in insurance and bonds. The Great Falls office is led by Colin Lee, CIC, who serves as President and Commercial Producer. The team includes Michelle Hoffman, Personal and Commercial Lines Manager, and Johnna Lightbourn. Former owners include Edward B. ‘Ted’ Cogswell, Jr. Auto insurance options include collision, comprehensive, and liability coverage. The agency’s standing is defined by a positive rating from the customers who have reviewed it. Long-standing relationships are common, with some clients maintaining coverage for over twenty years. Reviewers highlight the staff’s helpfulness, knowledge, and quick response times in managing complex policies and claims. Cogswell Insurance Agency combines decades of local experience with a broad range of insurance products to protect Montana families and businesses.
Located on 9th St S, the agency is about a tenth of a mile from Fat Tuesdays and a fifth of a mile from 10th Avenue South. It is also near Longfellow Elementary School and Magic Diamond Casino, both roughly three tenths of a mile away.
BizScoreAI awarded the business a Content Quality score of 100 out of 100, which ensures the website clearly answers customer questions and provides content that AI assistants can quote directly. The agency also received a Technical score of 91 out of 100, reflecting a secure and indexable site that search engines can read without errors. Additionally, the business ranks number 1 of 4 Insurance Agent businesses that BizScoreAI has scored in Great Falls.
BizScoreAI scanned the website cogswellinsurance.com on July 16, 2026. Cogswell Insurance Agency has a BizScore of 70 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 11 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 17 of 20 points.
Website audit sub-scores (out of 100): On-Page 65, Technical 97, Performance 87, Content 49.
Strengths: 12 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Rich Schema Types, Google Business Profile Link, LocalBusiness Schema, Local Multimedia, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Author Signals (warning).
Browse: Businesses in Great Falls, MT · Insurance Agent in Montana · Businesses in Montana
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