Thurston Family Insurance, LLC

Insurance Agent Billings, MT
65 / 100

BizScore

How we score
50
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
80
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Thurston Family Insurance, LLC

Thurston Family Insurance, LLC is an insurance agent in Billings, MT. The agency provides a variety of Nationwide insurance products, including coverage for vehicles, property, personal needs, and businesses. Their specific service offerings include auto, motorcycle, snowmobile, and boat insurance, as well as homeowners, renters, and condo policies. For business clients, they provide businessowners policies, general liability, and workers’ compensation. They also assist with life insurance, pet insurance, and identity theft protection. The agency maintains a 4.90 rating.

The agency serves the Billings area by helping clients find the right coverage for diverse needs, ranging from classic cars and ATVs to farm and ranch protection. Their expertise extends to specialized business sectors such as auto service and repair, contractors, food service, and retail stores. Beyond standard property and auto bundles, they offer specialized solutions including umbrella policies, cyber protection services, and employee benefits such as group benefits and retirement plans.

The business maintains a well-optimized website that search engines read cleanly, making it easy for local clients to find information regarding their various insurance products.

Thurston Family Insurance, LLC provides comprehensive Nationwide coverage options to the Billings community, ensuring local residents and business owners have access to essential protection for their property and lives.

Score Summary

BizScoreAI scanned the website agency.nationwide.com on September 19, 2026. Thurston Family Insurance, LLC has a BizScore of 65 out of 100.

  • AI Visibility50 out of 100
  • SEO80 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 89, Technical 97, Performance 72, Content 63.

Strengths: 9 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Hyperlocal Targeting, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Thurston Family Insurance, LLC

AI Visibility Score

How visible is this business to AI-powered search engines

50 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
93/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

80 /100
On-Page
89/100
Technical
97/100
Performance
72/100
Content
63/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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