66 / 100

BizScore

How we score
52
AI Visibility
60
AI Ready
—
AI Agent ReadinessNot audited yet
85
SEO Performance
100
Freshness
92
Google Rating
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Contact Information

Location

About MasterLube

MasterLube is an oil change provider in Billings, Montana. The company offers a variety of automotive services, including full-service oil changes using high-quality Mobil 1 oil, fluid top-offs, window washing, and mat vacuuming. They also provide fleet maintenance programs designed to minimize downtime for businesses of all sizes. With a 4.60 rating, they serve the local community through multiple service locations.

Founded in 1981 by Bill Simmons, MasterLube has been part of the local community for three generations. The company focuses on providing efficient, 10-minute services characterized by honest work and professional care. Customers visiting their service centers can utilize a comfortable waiting area featuring clean restrooms, refreshments, and complimentary Wilcoxson’s ice cream bars. Beyond standard oil changes, certain locations provide additional specialized services such as brake service, tire rotation, hand washes, and automotive detailing.

The King Avenue West location is situated on King Ave W, near South 24th Street West. The business is located about 0.1 miles from a FedEx Office and a short distance from Rosebud Park.

MasterLube maintains well-documented business information available online, ensuring that customers can easily access service details and location information. Their digital presence is highly organized, making their services easy to find and understand.

MasterLube provides dependable automotive care and fleet maintenance to keep the residents and businesses of Billings moving forward.

Score Summary

BizScoreAI scanned the website masterlube.com on June 12, 2026. MasterLube has a BizScore of 66 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility52 out of 100
  • SEO85 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 91, Technical 99, Performance 72, Content 78.

Strengths: 5 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description.

Areas to improve: 7 checks. FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), AI-Parseable Headings (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact MasterLube

AI Visibility Score

How visible is this business to AI-powered search engines

52 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
40/100
AI Trust Signals
35/100

Ways to improve this score

FAQPage Schema Missing
Q&A Content Missing
About/Team Page Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

85 /100
On-Page
91/100
Technical
99/100
Performance
72/100
Content
78/100

Ways to improve this score

Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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