Fireside Lanes
Run a free full auditContact Information
-
Address
1431 Industrial Ave
Billings, MT -
Phone
(406) 245-3678 -
Website
firesidelanesmt.com
Location
About Fireside Lanes
Fireside Lanes is a bowling alley in Billings, MT. The facility features 24 lanes with Brunswick bowling lanes and scoring, offering open bowling, a lounge, and a casino. Serving a wide range of participants, the center hosts various bowling leagues, including junior, senior, women's, men's, and mixed leagues, with programs available for children as young as three years old.
Established in 1976 and still owned by the same local families that founded the business, Fireside Lanes Lounge & Casino provides a variety of amenities including a fully stocked snack bar and a pro shop operated by Bowlers Edge. The venue serves as a gathering spot for families, company parties, and competitive bowlers, having hosted numerous city and state tournaments over the decades. The facility maintains a clean environment and a relaxing lounge area where guests can enjoy a snack or a drink by a cozy fire.
Located on Industrial Ave, the business is situated in the East Central neighborhood and is a short drive from the MET Transit Metroplex and the Black Butte Range sports center.
Fireside Lanes is recognized for its long-standing history in the community and its reputation for providing a welcoming, high-quality environment for both casual recreation and serious competition. The business stands out for its commitment to maintaining a friendly atmosphere and its deep roots in the local area.
With decades of experience serving the community, Fireside Lanes remains a premier destination for bowling and entertainment in Billings.
Score Summary
BizScoreAI scanned the website firesidelanesmt.com on July 17, 2026. Fireside Lanes has a BizScore of 43 out of 100. The website audit behind the SEO score ran on October 30, 2026.
- AI Visibility23 out of 100
- SEO65 out of 100
- Google rating4.5 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 11 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 45, Technical 78, Performance 81, Content 54.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Meta Description (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), AI-Parseable Headings (warning), Author Signals (warning).
More Businesses in Billings, Montana
- Absolute FenceBizScore 78
- CPR Billings - Main St.BizScore 77
- Mint SmartwashBizScore 77
- Revive IV and WellnessBizScore 76
- Ankrum Trucking IncBizScore 73
- Randak Dyslexia CenterBizScore 73
- Trailer VillageBizScore 72
- Crash Champions Collision Repair Billings 15thBizScore 72
- Crash Champions Collision Repair Billings 20thBizScore 72
- Cogswell Insurance Agency of BillingsBizScore 71
AI engine reads
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact Fireside Lanes
Ways to improve this score
Run a free full auditWe improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.
Boost This Listing
Get a gold badge, photo gallery, and more.