Run a free full auditSouthaven Primary Eye Care is an optometrist in Southaven, MS, located at 940 Church Rd W Suite C. The practice provides comprehensive eye care services to individuals and families throughout DeSoto County and the Mid-South. Services include routine comprehensive eye exams, contact lenses, pre- and post-LASIK exams, and emergency office visits. The optometrist also treats specific eye conditions such as glaucoma, cataracts, macular degeneration, diabetic retinopathy, and dry eye, offering advanced treatments like iLight IPL Pro for dry eye relief. Computer vision treatment and a selection of sunglasses frames are also available. The practice holds a rating of 4.90 based on customer reviews.
Led by Dr. Parth Amin, the practice focuses on preserving sight and improving overall wellness through personalized care. Dr. Amin is a Southaven native who attended Sacred Heart grade school and Desoto Central High School. He graduated Magna Cum Laude from the University of Memphis with a Bachelor of Science in Biomedical Engineering before attending Southern College of Optometry, graduating in 2019. After working at Corporate Optometry in Memphis, he returned to Southaven to open his own private practice. The team emphasizes a patient-first approach in a welcoming environment, aiming to make every visit comfortable and informative.
The optometry team conducts thorough examinations that review patient history, assess vision function, and evaluate eye health using advanced imaging technology. These exams screen for diseases including glaucoma, cataracts, and macular degeneration. Services extend to fitting various contact lens types, including rigid gas-permeable and soft lenses, as well as managing post-operative care for procedures like LASIK. The practice maintains a strong reputation, reflected in its high customer rating, for delivering full-scope vision care to the local community.
Southaven Primary Eye Care combines local roots with advanced optometric care to serve the vision health needs of Southaven and surrounding areas.
The practice is situated on Church Rd W, about 0.3 miles from the Oxford Outpatient Treatment Center Southaven and Rosse Point Park. It is also near Church Road West and roughly 0.7 miles from Highway 51 North.
BizScoreAI gives the business a Performance score of 89 out of 100, which measures website loading speed to keep visitors on the page and aids search engine ranking. The Discoverability score is 88 out of 100, confirming that AI crawlers can find every page so AI assistants can recommend the business. The business ranks number 1 of 3 Optometrist businesses that BizScoreAI has scored in Southaven.
BizScoreAI scanned the website southavenprimaryeyecare.com on June 12, 2026. Southaven Primary Eye Care has a BizScore of 59 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 13 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 73, Technical 85, Performance 84, Content 63.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 7 checks. FAQPage Schema (failed), llms.txt (warning), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Meta Description (warning), Author Signals (warning).
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