58 / 100

BizScore

How we score
39
AI Visibility
35
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
100
Freshness
84
Google Rating
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Contact Information

Location

About Baptist Memorial Hospital-DeSoto

Baptist Memorial Hospital-DeSoto is a hospital in Southaven, MS, located at 7601 Southcrest Pkwy. It provides a full continuum of care, including 24/7 emergency services, surgical care, advanced diagnostics, maternity and childbirth, women’s and pediatric health, and sleep disorders care. The hospital serves a diverse population throughout the region, including communities in DeSoto, Marshall, Tate, Tunica, and Panola Counties in North Mississippi. It holds a 4.20 rating based on 3,726 reviews.

This 339-bed acute care hospital is known for its leading heart and vascular program, which includes cardiac surgery, rehabilitation, and a Primary Stroke Center designation. Baptist Memorial Hospital-DeSoto was the first hospital in DeSoto County to offer open-heart surgery. The Baptist Cancer Center offers infusion, radiation, surgical oncology, and access to clinical trials. It utilizes the Accuray CyberKnife robotic radiosurgery system for non-invasive radiation treatment and offers pharmacogenomic genetic testing to tailor medication dosages. The hospital also features a Center of Excellence in Addiction Medicine that treats substance and alcohol use disorders through integrated care, medication-assisted treatment, and counseling for co-occurring mental health disorders. Additional specialties include neurology and neurosurgery, supported by a partnership with Semmes-Murphey to create a Brain & Spine Network.

The facility includes an in-house pharmacy that delivers prescriptions directly to patient rooms before discharge and offers personal consultations. Chaplaincy services are available around the clock for spiritual and emotional support, and the hospital offers community classes on weight loss, nutrition, and exercise. The Baptist Clinical Research Institute conducts phase I through IV clinical trials at the Southaven site, covering areas such as oncology, cardiology, and neurosciences. Patient amenities include a gift shop stocked with fresh flowers, baby items, and sundries, operating Monday through Friday from 9:00 a.m. to 4:00 p.m. Parking is available at the main, north, and west entrances.

Baptist Memorial Hospital-DeSoto has been designated as a Top Performing Hospital by U.S. News & World Report. It is recognized for its established track record and a solid reputation among the many customers it has served.

Baptist Memorial Hospital-DeSoto provides specialized medical services and emergency care to the residents of Southaven and the surrounding North Mississippi communities.

Located on Southcrest Parkway, the facility sits about a third of a mile from Phillip Leach Rotary Park and roughly six tenths of a mile from Airways Boulevard.

BizScoreAI awards a 94 out of 100 for its On Page score, which ensures page titles and descriptions align with what customers search for. The business also receives a 75 out of 100 for its Discoverability score, confirming that AI crawlers can access every page to support future recommendations.

Services:

  • Emergency Room Services
  • General Healthcare
  • Pediatric Care
  • Specialized Medical Care
  • Surgical Procedures

Business Facts

  • CategoryHospital
  • NPI number1194789818 (General Acute Care Hospital)

Score Summary

BizScoreAI scanned the website baptistonline.org on June 19, 2026. Baptist Memorial Hospital-DeSoto has a BizScore of 58 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility39 out of 100
  • SEO72 out of 100
  • Google rating4.2 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 100, Technical 80, Performance 59, Content 48.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Baptist Memorial Hospital-DeSoto

AI Visibility Score

How visible is this business to AI-powered search engines

39 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
100/100
Technical
80/100
Performance
59/100
Content
48/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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