53 / 100

BizScore

How we score
30
AI Visibility
—
AI Agent ReadinessNot audited yet
81
SEO Performance
86
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Samaritans

Samaritans is a charity in Horn Lake, MS, located at Goodman Rd W. It holds a rating of 4.30 based on customer reviews. The organization prevents suicide through the power of human connection by connecting people in crisis with trained volunteers who will always listen. Samaritans provides support 24 hours a day, 365 days a year. Services include a free helpline reachable from any phone, a web chat service, and in-person visits at some local branches. Volunteers provide a space to talk through concerns, worries, and troubles without judgment or unsolicited advice. The organization works to raise awareness of people's experiences, creates partnerships, and campaigns for suicide prevention. Samaritans is the only organization that collates suicide data for all UK nations and Ireland. They also provide Media Guidelines to assist journalists in reporting on suicide and self-harm safely and responsibly, and they conduct research and policy work to drive change. The service is supported by volunteers, with approximately 23,000 people volunteering their time last year.

Samaritans is situated on Goodman Rd W in Horn Lake, MS, just a short distance from the main road and about a third of a mile from Greg Maxey Park.

BizScoreAI gives Samaritans a technical score of 83 out of 100, which means the website is secure and easy for search engines to read without errors. The business also receives a discoverability score of 75 out of 100, ensuring that AI crawlers can find every page and potentially recommend the organization to users.

Score Summary

BizScoreAI scanned the website samaritans.org on October 11, 2026. Samaritans has a BizScore of 53 out of 100.

  • AI Visibility30 out of 100
  • SEO81 out of 100
  • Google rating4.3 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 75, Technical 83, Performance 75, Content 69.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Samaritans

AI Visibility Score

How visible is this business to AI-powered search engines

30 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

76 /100
On-Page
75/100
Technical
83/100
Performance
75/100
Content
69/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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