Insurance Advisors of St. Louis
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-
Address
Insurance agency · · 8050 Watson Rd #190
St. Louis, MO 63119 -
Phone
(314) 842-0960 -
Website
iastl.com -
Facebook page
facebook.com/iastl
Location
About Insurance Advisors of St. Louis
Insurance Advisors of St. Louis is an Insurance Agent in St. Louis, MO, located at 8050 Watson Rd. The agency provides auto, home, renters, business, and health insurance policies, serving individuals and businesses in the St. Louis, Missouri area. It operates as an independent agency, representing carriers such as Travelers, Safeco, Progressive, and Liberty Mutual, alongside several other local Missouri companies. Clients can obtain quotes by phone or email, with the agency typically responding with a callback the same day.
The agency was established by Russell D. Rothwell on June 1, 1966, as a one-man independent agent in St. Louis County. In 1976, it moved to its current location at 8050 Watson Rd. and was incorporated as Insurance Advisors of St. Louis Inc. The business now employs a staff of ten agents and customer service representatives, representing 15 companies with access to many others. The team includes Gary Gorsuch, Agency and Commercial Lines Manager; Jessica Gebert, Commercial Lines Account Manager; Jane Bene, Personal Lines Account Manager; and Brent Jones, Personal and Commercial Lines Broker. Each agent has over 30 years of experience in the insurance industry, contributing to a combined total of over 250 years of experience. The agency offers clients the option to keep their current carrier, policy number, coverage, and premium while changing only the point of contact for managing their plans.
The office sits on Watson Road, about a tenth of a mile from Laclede Station Road. It is located about four-tenths of a mile from Gotsch Intermediate School and about half a mile from both MacKenzie Creek and Edgar Road Elementary School. The Affton Fire Protection District Station 2 is about six-tenths of a mile away.
The agency holds a rating of 4.50, reflecting positive feedback from the customers who have reviewed it. As an independent agent, it works to find competitive rates and personalized coverage options for its clients in the St. Louis area.
Insurance Advisors of St. Louis combines nearly six decades of local operation with a team of experienced independent agents, providing tailored insurance solutions for the St. Louis community.
Services:
- Auto Insurance
- Business Insurance
- Flood Insurance
- Homeowner Insurance
- Renters Insurance
Score Summary
BizScoreAI scanned the website iastl.com on June 19, 2026. Insurance Advisors of St. Louis has a BizScore of 66 out of 100. The website audit behind the SEO score ran on October 27, 2026.
- AI Visibility51 out of 100
- SEO81 out of 100
- Google rating4.5 out of 5
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 88, Technical 93, Performance 73, Content 68.
Strengths: 5 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Meta Description, XML Sitemap.
Areas to improve: 7 checks. FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).
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Browse: Businesses in St. Louis, MO · Insurance Agent in Missouri · Businesses in Missouri
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Read by AI engines 7 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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