The Urban Cup
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-
Address
1952 E Grand St
Springfield, MO 65804 -
Phone
(417) 350-1238 -
Website
theurbancup.com
Location
About The Urban Cup
The Urban Cup is a bakery in Springfield, Missouri. The shop specializes in gourmet cupcakes, offering a wide variety of flavors including Peanut Butter, Red Velvet, Strawberry Cheesecake, and Italian coconut. In addition to their cupcake selection, they provide cookies, such as their famous frosted sugar cookies and gourmet chocolate chip cookies. They serve the local community with gluten-friendly options and also offer vegan and dairy-free selections.
Owners Tracey and Cory Withoelder focus on exceptional quality, flavor variety, and customer care. Since relocating from their longtime downtown Springfield home in July 2018, the bakery has expanded its offerings to include custom cakes and cupcakes available for order. Their menu features diverse dessert profiles ranging from a mocha cappuccino chocolate cake to a banana split inspired cupcake, alongside various cookie options like oatmeal raisin and peanut butter.
Located on E Grand St, the bakery is situated near Oak Grove and is a short drive from Miles Park and Global University. The business is approximately 0.3 miles from the Glenstone License Office and South Glenstone Avenue.
The Urban Cup is known for its commitment to quality and its reputation as a go-to destination for the best cupcakes in town. Their high rating reflects a dedication to providing a diverse and delicious menu for all dessert lovers.
With a focus on exceptional flavors and custom creations, The Urban Cup remains a staple bakery for the Springfield community.
Score Summary
BizScoreAI scanned the website theurbancup.com on July 20, 2026. The Urban Cup has a BizScore of 50 out of 100.
- AI Visibility30 out of 100
- SEO66 out of 100
- Google rating4.9 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 4 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 59, Technical 88, Performance 60, Content 55.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
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Browse: Businesses in Springfield, MO · Bakery in Missouri · Businesses in Missouri
AI engine reads
Read by AI engines 7 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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