Rogers Sporting Goods

Sporting Goods Store Liberty, MO
57 / 100

BizScore

How we score
50
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
63
SEO Performance
—
Freshness
90
Google Rating
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Contact Information

Location

About Rogers Sporting Goods

Rogers Sporting Goods is a Sporting Goods Store in Liberty, MO, located at 1760 N Church Rd. This family-owned business specializes in waterfowl, hunting, shooting, and outdoor gear, serving enthusiasts with a vast selection of equipment for the great outdoors. The store offers competitive pricing on leading brands and maintains a 4.50 rating based on customer reviews.

The retail store was established in 1980 by Steve Rogers, who previously operated the business in Branson, Missouri, before moving it to Liberty to serve customers before they reached the lake. The company’s history traces back to Jim Rogers, a professional fisherman and industry icon who founded Rogers Lures in 1959. Jim Rogers was one of the original 106 members of the first All American Bass Tournament in 1967, which led to the creation of B.A.S.S. He gained fame for his bass-catching lures, including Big Jim, Hawg Stick, Hawg Hunter, and Walk’n Jim, and starred in the television show Fishing with Jim Rogers while hosting a radio show called The Fishing Report.

The inventory features extensive selections of duck and goose decoys, including full bodies, floaters, silhouettes, and motorized units. Customers can find ammunition for shotshells, rifles, pistols, and rimfire firearms, as well as hunting waders and waterfowl blinds for concealment in various environments. The store stocks men’s clothing, including jackets, vests, pants, bibs, base layers, hoodies, hats, beanies, and rainwear, alongside footwear ranging from boots to sandals. Additional offerings include a choke tube finder to help identify the right equipment for firearms.

The business holds a positive rating from the customers who have reviewed it.

Rogers Sporting Goods brings decades of outdoor expertise to Liberty, providing hunters and anglers with the specialized gear they need for the field and the water.

BizScoreAI awarded the business a perfect 100 out of 100 for Schema and Structure, which ensures AI assistants and search engines understand exactly what the store offers. The business also achieved a strong 87 out of 100 for its Technical score, confirming that the website is secure and easily readable by search engines.

Score Summary

BizScoreAI scanned the website rogerssportinggoods.com on July 20, 2026. Rogers Sporting Goods has a BizScore of 57 out of 100.

  • AI Visibility50 out of 100
  • SEO63 out of 100
  • Google rating4.5 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 57, Technical 87, Performance 54, Content 55.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Rogers Sporting Goods

AI Visibility Score

How visible is this business to AI-powered search engines

50 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
87/100
AI Trust Signals
60/100

Ways to improve this score

Structured Data
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
57/100
Technical
87/100
Performance
54/100
Content
55/100

Ways to improve this score

Improve Performance
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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