Rural King of Farmington
Run a free full auditContact Information
-
Address
3967 Bray Rd
Farmington, MO -
Phone
(573) 747-1107 -
Website
ruralking.com
Location
About Rural King of Farmington
Rural King is a pet store in Farmington, MO. Serving as America’s Farm and Home Store, this general merchandise and department store provides a broad range of necessities, essential goods, food, feed, seed, and other farm and home products to the local community. The business maintains a 4.40 rating and offers a diverse product mix including livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares, and toys.
Originally established in Mattoon, Illinois, in 1960, Rural King has expanded to over 150 stores across a seventeen-state area. The company provides specialized categories such as R.K. Guns, R.K. Tractors, and Pawscription. Their inventory includes seasonal and essential items ranging from equine essentials, such as Nutrena and Sentinel horse feeds, to outdoor living products like patio furniture, gazebos, pergolas, and swimming pools. The store also stocks Stihl products and various home climate solutions like fans and window air conditioners.
Rural King provides a wide variety of essential goods and agricultural supplies to the residents of Farmington.
Score Summary
BizScoreAI scanned the website ruralking.com on July 20, 2026. Rural King of Farmington has a BizScore of 47 out of 100.
- AI Visibility30 out of 100
- SEO67 out of 100
- Google rating4.4 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 54, Technical 88, Performance 79, Content 48.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
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Browse: Businesses in Farmington, MO · Pet Store in Missouri · Businesses in Missouri
AI engine reads
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact Rural King of Farmington
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