Run a free full auditHeartland Eye Care, Inc. is an optometrist in Farmington, MO, located at 544 Maple Valley Drive. The practice provides comprehensive eye care services, including routine vision examinations, kindergarten eye exams, diabetic eye exams, and glaucoma evaluations. They also treat eye infections, corneal abrasions, and offer contact lens fitting and Lasik correction consultations. The office accepts most major medical and vision insurance plans.
Led by Dr. Bob Lype, the staff includes Office Manager Tammie and Cori, who operates the office’s automatic perimeter, retinal camera, and optical autorefractor. Licensed opticians assist patients in selecting and fitting frames. The optical department stocks designer eyewear from brands such as Kate Spade, Bebe, Tommy Hilfiger, Fossil, WileyX, Nike, and Adobe, as well as high-quality options for value-conscious clients. The office is open Monday through Friday from 9 AM to 5 PM and Saturday from 9 AM to 1 PM.
Heartland Eye Care, Inc. holds a 5.00 rating based on customer reviews.
Heartland Eye Care is situated on Maple Valley Drive, approximately one tenth of a mile from the road itself. It is located about a third of a mile from Parkland Health Center and BJC Behavior Health, and half a mile from Richardson Field.
SEOScanPRO awarded the business a Performance score of 96 out of 100. This excellent rating measures how quickly the website loads, which keeps visitors on the page and is one of the factors search engines use in ranking. SEOScanPRO also gave a Discoverability score of 75 out of 100. This solid rating measures whether AI crawlers are allowed in and can find every page of the website, the first step before any AI assistant can recommend the business.
BizScoreAI scanned the website drlype.com on August 22, 2026. Heartland Eye Care, Inc. has a BizScore of 43 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 4 of 20 points.
Website audit sub-scores (out of 100): On-Page 48, Technical 73, Performance 96, Content 61.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Hyperlocal Targeting, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Local Multimedia (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).
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